The app development process can be long and arduous. When it’s finally over, you will no doubt be excited to launch your app to the public and show off all of your hard work to the world.
However, it’s not just a case of launching your app and watching the downloads roll in. There’s still work to be done and there are a number of things that you need to consider when releasing your app. Check out this guide and learn about the hallmarks of a good app launch.
Establishing a Place in the Charts
Modern app marketplaces such as the App Store and Google Play Store are home to millions of apps, with new ones added all the time. These apps are sorted into lists and charts to keep collections organized and to allow users to browse apps more efficiently.
When launching your new app, establishing a spot high up on these lists should be your number one priority. The higher up the charts your app is, the more traffic it will see and the more downloads it will receive.
How are apps ranked and placed in the charts? App stores look at various metrics, with one major factor being the number of downloads an app has. Apps with more downloads are placed higher in the charts, where they will then see further downloads, pushing them up even more.
However, when your app first launches, it is obviously not going to have any downloads. This can make it impossible to secure a good position in the charts, and can see your app fail before it’s even had a chance. Choosing to buy iOS installs can be a fantastic approach that will establish your app in the charts immediately and give it the early head start it needs to succeed.
Addressing Issues and Bugs
Testing is a crucial part of the app development process. You should be running tests at every stage to ensure your app is functioning as it should. After your app has launched, the influx of new users and spikes in traffic can give rise to brand-new issues and bugs.
Research has shown that users will quickly uninstall apps that are buggy or that have performance issues. This is why you must continue testing your app even after it has launched and rapidly address any issues or problems as and when they arise.
Running a Concurrent Marketing Campaign
If you want your app to succeed in a competitive and oversaturated market, you’re going to have to raise awareness of your product and attract users. The best way to do this is by implementing a social media marketing campaign.
Social media is used by billions of people worldwide, so the opportunities for growth are essentially limitless. Run campaigns across major platforms like Facebook, Instagram, and TikTok with content that is relevant to and catered for your target demographic.
There are lots of things to consider when launching your app, it certainly isn’t a case of publishing it and hoping for the best. Establishing a place in the charts, addressing bugs, and implementing a marketing campaign are hallmarks of a good app launch.