Writing a blog post? If so, it’s important that you’re taking blog post SEO into consideration.
What’s blog post SEO? It’s essentially the process of optimizing the content of your blog to rank higher on the search engine results page.
There are many components to blog post SEO from keyword research to internal linking and more.
How to Ensure Your Blog Posts are SEO-Friendly
Here are a couple of things to take into consideration to ensure that your blog post is SEO-friendly.
1. Install Yoast
If you’ve got a WordPress website. Yoast is one of the best SEO plugins out there as it can help ensure that you’re creating SEO- friendly blog posts.
2. Conduct Keyword Research
Make sure you’re conducting thorough keyword research to uncover phrases or terms your audience may be searching for.
3. Use SEO Tools
Not sure where to start? Take a look at some of the different SEO tools out there from Google Keyword Planner to Ubersuggest and more. Your business’ online presence is crucial in helping you reach your target audience.
4. Understand Search Intent
A vital part of SEO, search intent lets you know why your audience is searching for specific keywords or phrases.
5. Create an Outline
Without an outline, you run the risk of your content jumping around without having a sense of direction. You shouldn’t need an overly detailed outline, but just something that’ll guide you in the right direction.
6. Write a Title Tag
Make sure you’ve got a good title tag as it will show up on the results page of your search engine. If you use a poor title tag, individuals won’t click through to your page.
If you aren’t sure where to start, you should always take a look at Google’s best practices.
7. Include a Table of Contents
If you’ve got a relatively long blog post, it’s always useful to have specific sub-headings that you can click through.
8. Optimize Header Tags
Header tags make it easier for Google to figure out what your blog is about. It also helps with the overall structure of your blog post – helping individuals read your content easily. You should have one H1 title tag along H2s and H3s.
9. Include Links
By links, it isn’t just internal links but also external links that you should add. Internal links are great for SEO and also provide extra content to your readers. External links on the other hand make your blog content more valuable.
10. Make Sure the Content is Easy to Read
Most importantly, your content should be easy to read. Your paragraphs should be short, you should be writing in the active voice, and replace any buzzwords with simple and easy to read everyday language.
Your Blog Post SEO Checklist
There you have it, once you follow the points above, you’ll be good to go in ensuring that you’ve got a blog post that’s SEO-optimized.
If you need some assistance in ensuring that your blog post is SEO optimized, you can also consider hiring SEO experts in San Jose to assist you with your needs.