When it comes to creating a blog, it’s important to ask yourself – am I writing just for the sake of writing? Or do I want to grow an audience of readers who genuinely care about what I write?
If the latter applies to you, you’ll need to take active steps to build up your blog’s audience base. Sure, your content may be compelling, and your wordsmithing skills unparalleled – but if no one is reading what you write, what’s the point?
Engaging with your audience is an essential part of blogging, and if you want to make an impact in the online space, your audience reach matters. So, here are our top tips for growing your online readership, and building up your blog base.
Tip #1: Create Captivating Content
As an online blogger, your number one concern will be the curation of compelling copy to publish on your site. And by compelling copy, we mean written content that captivates readers, and that people resonate with, can relate to, and enjoy reading.
To be able to create content that captivates your audience, it helps to have solid writing skills and to be blessed with a natural flair for creativity. But there’s more to good writing than just pure talent. Being a strong writer also means getting your point across and being convincing in your arguments – to the point where you can sway readers to agree with your perspective. To achieve this level of influence in your writing, executive communication skills can assist immensely – especially in terms of being able to write persuasively, confidently, and with authority on subjects that matter to you.
Tip #2: Become Social-Media Savvy
Developing an active social media presence goes hand in hand with building up your online readership as a blogger. To do this, it’s essential to be across various social media platforms such as Instagram, Facebook, and also, the recently-developed Threads app. For the best results, ensure that you keep your content consistent across each of these platforms. It’s worth paying attention to your unique voice and maintaining this tone throughout each of your social media profiles. You should also try to post as frequently as you can, as well as to actively engage with your followers. Take the time to respond to comments on your social media posts, and to interact with people who are engaging with your content.
If you want to take it a step further, you could also go ahead and do some deep-dive research into the world of social media algorithms. Another strategy is to familiarize yourself with the concept of scheduling your posts at optimal times to reach your audience. Don’t get too bogged down in the details, though – social media scheduling can almost be considered a science, and the process can be overwhelming if you stress about it too much!
Tip #3: Engage in SEO
We’ve all heard of Search Engine Optimization (SEO). But what you may not know is how it could be the key to growing your blog’s online readership. So, how does SEO work, exactly?
SEO can be credited with being able to manipulate the results we see when we search for something in a search engine like Google. It does this in several ways – including the production of keyword-optimized content and other more obscure, off-page techniques such as backlinking. Engaging in these SEO methods maximizes the chance of your blog showing up on the first pages of Google, and as such, reaching online readers.
On a side note – funnily enough, Google has developed such a monopoly on search engine activity that it has in itself, become a verb. “Googling” something, consequently, has become synonymous with looking something up online. With Google as our go-to, then, it makes sense that SEO efforts are predominantly focused on influencing what we find when we, as it were, “Google it”.
Most importantly, by influencing search engine results, SEO can help direct organic traffic to your blog. Showing up ahead of your competitors will help encourage readers to click on your site above others. So if you’re not doing SEO, you could be missing out on reeling in online readers who could potentially come to make up your permanent blog base.