Are you new to the WordPress community? Then, you have an exciting and challenging content creation road ahead of you.
It’s practically impossible not to hear or read about the importance of great content. However, when the awareness of the value of high-quality content kicks in, that’s when questions start popping up. How to form a content strategy? How to write successful content? Where to start??
In order to build and maintain a content strategy that will help you grow your audience, drive organic traffic, and increase the popularity of your website, you need to have a plan. That’s where these tips come in. The following tips will give you guidance on how to write a successful content strategy that is suitable for an up-and-coming WordPress website.
Determine Your Goals
The root of every strategy lies in the goals. You can’t form a content strategy without knowing what you want to achieve with it.
Look deeper into the goals you’ve set for your WordPress website. How does the content fit into that?
For example, if the purpose of your website is to build your list of subscribers, you’ll need to navigate your content strategy towards that goal.
What you’ll write, where you’ll put most attention to, how you’ll craft and position your CTA’s — it all depends on your goals. Every aspect of your content strategy is influenced by your objectives, so defining them is a good place to start from.
Create a Target Persona
How much do you know about your target audience? As the new kid on the block, you might not have any information about the people you’ll be writing for. That needs to change.
Your target audience affects the type of content you write, how often you publish that content, the time of publication, the language style, and much more. Therefore, doing research on your target audience is an essential step in building a content strategy.
Once you’ve done your research, create a target persona. A target persona is your ideal customer/reader/consumer. He or she embodies the characteristics of your target audience.
You’ll want to note down these characteristics. Present your target persona by using a template or browsing through GetGoodGrade to find the appropriate writing service for this task.
Defining your target persona will make the content creation process easier and more streamlined. Moreover, it will help you to form your content strategy based on your target persona’s preferences, ideals, and habits.
Discover Your Authentic Voice and Style
If you want your WordPress website to stand out in the deep, wide sea of other websites, you need to find your voice. Authenticity is valued among the audience as well as by search engines.
How you’ll find your unique style, you ask? Well, give your brand a personality that will resonate with your target audience.
For example, Dollar Shave Club has a bold, humorous, and cool content style. Not only did this help them differentiate themselves from the herd, but it also works perfectly for their target audience — bold, humor-loving, cool, and confident men.
Imagine that you are a salesperson and you’re trying to sell your product, service, or information to a buyer. What kind of attitude will go perfectly with that product? That’s the style of writing you should adopt.
Decide on Content Formats
What kind of content format do you want to create? To identify the best content format for your website, consider your niche, your target audience’s preferences, as well as your budget.
You can play around with a variety of content types. Some of the most typical ones are:
- Written content — There are several written content that can enrich your website, such as guides, e-books, white papers, case studies, testimonials, etc.
- Blog posts — The majority of content marketers (86% of them) use blog posts in their marketing strategy. A blog is a great source of organic traffic and a path towards gaining users’ trust.
- Images and videos — Visuals will make your content more engaging and memorable.
- Infographics — Infographics can increase website traffic by 12%.
- Audio content — Audio content in the form of podcasts are becoming more and more popular among the audience.
While the budget lays the base of the content type that will be at your disposal, the target audience should be your guiding star.
If you have a younger audience, you’ll need visuals to keep their focus on your content. On the other hand, industry experts will be more drawn to well-researched and statistically supported content.
For example, let’s say that your target audience is students. In that case, you’ll want informative content, but you can also add some infographics and educational videos to make the content more engaging.
You can check out some statistics and data, such as these Podcast Insights, that will reveal what type of audience consumes what type of content.
Set Your Posting Schedule
Based on your target audience’s habits and preferences, you can create a suitable posting schedule. The time and frequency of your posts should match the time when your audience expects updates and has enough time to engage with your content.
Automation tools such as CoSchedule can help you put this plan in motion. Prepare your content in advance, and an automation tool can ensure that every piece of content gets published at the desired time.
If you plan to host webinars on your website or organize events, you can always use the WordPress Event Calendar plugin. This plugin will provide a clear overview of the upcoming events wrapped up in a modern design.
Lay Out Content Promotion Strategy
Marketing is a huge part of your content strategy. Without it, your new WordPress website doesn’t stand a chance.
As a part of your content promotion strategy, you’ll want to focus on the following marketing aspects:
- SEO (plan out your search engine optimization actions)
- Paid traffic (think about if and when you’ll resort to paid traffic)
- Social media platforms (choose social media platforms for promoting your website)
- Email (consider email as a content promotion method once you build your list of subscribers)
If you plan to use social media platforms, you can connect your website with social media accounts by adding social buttons. In this way, you’ll add more credibility to your website.
Every beginning is rough. But if you back up your new WordPress website with an amazing content strategy, you’ll take some pressure off your back. Plan your content strategy meticulously and take your time. Your WordPress website is worth it!