If you have just transitioned to a website owner, you have already heard about SEO. Optimizing your site is as much about the audience as it is about SERP, and serpbook will tell you that SEO has to be sustained by continuous deliberate efforts to bring the best out of your website.
Various techniques come together to realize SEO best practices, and with ever-changing search engines’ algorithms in mind, you may want to hook yourself up with all the information you can on SEO. If you are here, you are quite in lack because enlisted are some of the most valuable SEO tips you need to know:
1. Keyword research
You are doing everything wrong if you have not yet started with keyword research, which happens to be the primary way to reach out to your audience with the information they want.
Keyword research will allow you to spot terms that your target audience is typing in on search engines so you can be the solution to their problems. You want to locate an easy-to-use keyword tool like Google Keyword Planner to help you scoop out which words and phrases you can feature in your content to help your audience better find your website as a response to their queries.
Since you just launched your website, you must have a lot of material to share with your target audience. Even for prominent brands, content is still king. People will visit your website because you have something to offer; a story to tell, information to share or entertainment to offer.
High-quality content sets you ahead of your competitors and helps produce a happy audience that can manifest in your high ranking on search engines. Diversify your content by incorporating different elements like images, charts, screenshots and even video, all of which makes it much easier for your target audience to feel obliged to share.
3. Use Google Analytics
If you want to know how your website is doing, you must employ the use of Google Analytics. True there are several other SEO tools you could use, but Google Analytics is the most basic of them all, yet still remains resourceful.
Determine what type of content you are sharing is getting you more attention, audience reach and impressions, and better still, where this traffic is coming from. With Google Analytics, you can effortlessly weigh out all the efforts you put in place for the optimization of your site. Learn all about your audience behavior as concerns your website with this simple tip.
4. Grow your networks and build relationships
If nothing else works, build relationships online. The traffic to your website maybe one-off because of quality content, but the strong relationships will earn you a loyal fan base.
Engage with your audience to make them feel comfortable and valued. While sharing messages, add a personal touch to them, for example, using humor. This way, your audience will have a personal relationship with your brand and hence yield you better SERP results.
Besides, connect with other website owners, even your competitors, as a way to earn links to your website.
Social media means a lot in today’s society. It is the place where people integrate to share ideas, knowledge but mainly, interact, that has now transitioned into a digital marketing forum. Firstly, if you have not yet joined social media, do so now.
With time, you will realize that social media platforms offer a ready audience for all types of content. Sort out a few social platforms suitable for your brand, then be active. Engage in other people’s conversations and share are retweet content you find valuable as a brand, which brings more attention to your brand.
You want to make the social media users like you and follow you for the way you handle them, so instead of always resolving for automated messages, you can get personal with them. Respond to their feedback on your posts and get them to have conversations around your products, services, and brand.
6. Optimize for mobile
The pace at which technology is taking a turn into mobile should hint you that in a few years to come, desktop searches will be very minimal.
If people are looking for answers through their mobile devices, you must provide the solutions in a format friendly to mobile devices. Ensure you build your website to be mobile friendly through speed, theme and navigation techniques. The key concept here is maximizing user experience for your mobile audience.
There you have it — six easy SEO tips to save you that spot on the first page of search engines.