You might think that creating a website is all about its text content: where you write about your products, about your business, or about yourself. But you’d be wrong to underestimate the power of images.
While text content appeals to your reader’s reason, pictures are where you get to their emotions. And this is how you convince them to take action, whether it is buying something, donating money, or even changing their lives.
In this article, we outline the main reasons why visual content is crucial on your website, and what you can do to make it more appealing.
Visual Content Attracts Attention
Visual content is striking. People are much more likely to click on an article that features a picture, than on a simple text article. Even if the picture is low-quality or unrelated, the simple fact of this visual presence makes the content stand out. So just think about what could be achieved with a great quality picture!
By using visual content on your website, you’ll be keeping your readers engaged, and making sure that they won’t get bored. We live in a world saturated with images. This makes it impossible for a website to stand out without focusing on visual content. So learn from the new science of computer user experience, and start focusing on it now.
Visual Content Helps Your Call To Action
A business website exists to encourage readers to take action. However, readers are much more likely to do so when they feel convinced by what you’re saying not only on a rational level but also on an emotional one. This is where pictures come in to play.
By emphasizing the visual content of your website, you are creating a new kind of relationship with your clients. Users of your websites will naturally feel closer to you and to your product if you provide them with helpful images.
Visual Content Makes Your Information Clearer
Whatever information you’re trying to get across, using an image is certain to help. Whether you are writing a how-to, product description or even a simple blog post, adding in pictures makes your content feel a lot more comprehensive.
Whenever possible, try to use infographics. Those are always popular with web users, and really add value to your readers. In turns of return on investment, focusing on visual content like infographics is one of the best things you can do for your website.
Different Types of Visual Content
There are a few different types of visual content that you could add to your website. Infographics are one of the most popular types of visual content, but not by far the only option. In fact, any type of graphic makes a positive difference, whether it be a simple graph, an elegant logo or a well-designed pie chart.
Get creative, and try to create visual content that genuinely adds to the information which you are posting. Your website will also benefit from simple images—just make sure that they are of high-quality, with good lighting and a high pixel count.
Next to photos, videos are also great content to add to your website. Although not everyone will choose to click on a video, those who do are much more likely to be emotionally swayed by the appeal that you make.
Finally, you can include social media profiles on your website. Not only does this add a bit of color and interest to a page, but it also makes your reader feel that you are reliable, as your website is not anonymous and you can easily be contacted.
All these types of visual content combine to create added interest in your blog, clarity, and a sense of trust. Don’t hesitate to diversify your visual content, as your website will only grow stronger from it.
The Visual Content of Your Competitors
To create a great website, you need to think not only about what you want, and what your client wants but also about what your competitors are doing. In fact, any part of your business, be it marketing your products to customer service should take into account the behavior of your competitors.
We recommend you to use Spokeo reverse number lookup to become familiar with the type of visual content which your competitors use. Are they focusing on infographics? Are they hiring their own photographers, or using stock images? All this is important for you to know.
So don’t just sit and wonder how businesses in your field are handling the visual content on their website, check it out now, and learn from them. You’ll be amazed at how different companies choose to use visual content to really boost the appeal of their website.
Spokeo reverse phone lookup is, without doubt, your best bet when trying to get insider information into your competitors’ businesses. Just with a simple phone number search, you will find social media profiles of your competitors and find out their strategy.
About the author
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.