We all know the importance of content in the digital universe. It is imperative to focus on the results that content can drive. After all, it is the audience that matters the most.
Having said that, it is not the number of users that matters, but the audience which actually helps you improve. As such, the question is how do you secure more audience engagement for your content?
In a broader sense, creating informative and detailed content is a sure shot strategy to earn higher engagements. But, is it enough? There’s a lot more you can do to curate a piece of content which drives a reader to take action or leave an impression.
Here’s what you can do …
Be a Part of The Community
An intriguing aspect of creating a community for your audience is the personalized experience it offers. As a blogger, you may already know the importance of creating a community around your blog. Of course, your audience can connect with each other and share their valuable inputs on a common platform.
What you can do to enhance the engagement, is participating with your community. Be responsive to the comments and reviews that you receive on your blog. Speak to your audience directly. The real value is earned when you pose yourself as a learner, yet showcase the expertise that you hold on the subject. This would eventually, ignite interest for your audience to seek your support and thus improve their engagement.
Do Not Ignore The Fun Element
An expertly written piece of content can help Google identify your authority on the internet. But if the content fails to earn CTR, all your efforts are in vain. Even if a user visits your content, retaining them to read the complete page is important. Additionally, you may need their impressions of your content.
So, what can you do?
Integrate a few fun elements into your content. And yes it helps. Although, Google loves detailed content, ultimately it is the user that decides the performance of your content on the internet. You need lower bounce rates and higher dwell time on your blog in order to stay atop within your niche. When you deliver your audience with fun facts and interesting conversations, it is very likely that they won’t click the back button.
Enhance Your Content With Visual Content
Another smart way to boost user engagement is to include creatives that relate to your content. But is it just mere images and cartoons which can do the trick? Definitely not! The new-age user, demands more information. For example, The article “11 Smart Dental Marketing Ideas to Grow Your Practice” from Digital Logic suggests including high quality videos featuring your newest technology and services on your dental website.
By including visual content you can deliver your audience with simpler ways to understand and process what you wish to convey. Additionally, it can help lift the mood of the user. And a happy reader is more likely to engage with your content.
Compel Your Audience To Think
A major portion of internet users seeks information. They need help with either making a purchase decision, or exploring a new place, or simply how to cook a croquette. In fact, if you consider the highly authoritative websites and bloggers, they all deliver something useful to their audience.
So, what can you do to enhance the worth of your content? A smart way is to ask questions. Primarily the ones which compel your readers to think and take action. The more you intrigue your audience with questions, the more likely they are to look for the answer. And, if you deliver a definitive answer along with the question, you are sure to receive higher audience engagement for your content.
Cross-Channel Presence Improves Your Chances
A single channel for interacting with your audience is a good way to start, but surely insufficient in the long run. Most of the internet users, stay active on more than just one platform. For example, Facebook and Instagram are just second to Google in the number of users that seek information and actively post, like, or share content.
What you can do is tapping into these social media platforms for higher reach to your target audience. A simple analysis of the number of users that view your content and share or leave an impression, would reveal a ratio. Having said that, the more channels you tap into, the higher chances you stand to receive these user impressions on your content.
Ultimately it is the size of the audience that matters, along with what they think of your content. The more you engage your audience with your content, the better the results you can expect out of your online marketing efforts.