Are you wondering how you can increase your sales? There could be many ways to address this but something as simple as a product description can make or break a buyer’s resolve to purchase your product.
What is a product description?
Besides the basic information of what the product is, how to use it and why it’s unique, a product description is the reflection of a brand’s marketing efforts. The purpose of a product description is to provide the customers with important information about the product’s features and advantages.
Since such descriptions are usually the first sources through which the customers know about a product, brands compete with each other to create innovative product descriptions. In fact, many businesses hire a digital marketing agency in Adelaide whereby professionals create engaging, unique, captivating content for them.
In a nutshell, a lot of efforts go into structuring product descriptions that compel users to take action.
On that note, let’s understand how to write an excellent, SEO friendly product description.
Focus on What Your Potential Customers Need
When brands focus on their potential customers, they can market their products well. That is why businesses need to create user personas to understand the needs, habits, and language of the prospects.
They must also know that, based on demographics, customers’ content preferences will differ.
Keywords Matter a Lot
One of the most essential elements of search engine optimisation is keywords. They basically describe what the product is.
That said, using them in product descriptions is a great way to satisfy your customers’ and search engines’ hunt. They can enhance your brand’s visibility and improve your ranking.
Keep the Description Compact and to-the-Point
Neither search engines nor customers like lengthy product descriptions. Instead they demand a good description that is concise, to-the-point, easily scannable, readable and understandable.
Excellent product descriptions must be structured in a manner that makes it visually appealing to read. Having two lines describe the product with several bullet points helps the customers’ absorb information quickly so that they can take action, which brings me to my next point.
Must-Have a Call-to-Action
CTA (call-to-action) is a marketing device designed to prompt an immediate sale. It mostly refers to the phrase that can be incorporated into web pages, or product descriptions, or advertising pitches that encourage users to respond immediately.
Being a determining factor between a lead and a conversion, CTA plays a vital role in the success of a description. When they are added in product descriptions, it results in a quicker conversion as the customer doesn’t have to scan the website to find a shoppable link.
Customers love a smooth journey, so brands must add CTAs in their descriptions to provide users with what they want.
Highlight Your Product’s Unique Feature
The only way to sell a product fast is to identify what makes that product different from others in the market. While you may easily relate to the product and its story, users only believe what they read and see. So, make sure you prioritize your product’s selling feature and highlight its benefits in the description. Use language that makes your product enticing and appealing, something that your target audience can’t ignore.
Outsource Professional Writers
If your in-house content team is not familiar with creating SEO-friendly product descriptions, it will be best to outsource professional writers who have immense knowledge about digital marketing in Adelaide.
Professionals have extensive experience curating compelling descriptions that will help enhance your website’s traffic, improve ROI and increase your brand’s visibility.
SEO is not rocket science, but it does require the presence of mind.
With the right understanding of SEO, anyone can create a stunning product description. The only thing to remember is that the best descriptions aren’t those that are just wordy, but the ones that answer the questions buyers may ask.
It’s time to revive your business!