In order to reach new heights with your company, getting the word out on your services is vital. Marketing has always been a fundamental aspect of business, and digital marketing has particularly taken off in recent years. The rise of technology fundamentally changed the landscape of the practice, and not without good reason.
Digital marketing has to do with advertising your company’s services in an online format. Some established methods have been around for decades, while newer strategies are just emerging. When put into action, they could take your business prospects to a new level. You can either adopt these digital marketing tactics yourself or consult a professional team like Strata Company to help with your efforts.
Check out these seven strategies that you can use for your digital marketing efforts.
Whenever a potential customer looks for services on their smartphone, a search engine will be used. The first page of results is generally the most sought out results in any given search. If you want your business to stay at the top here, you’ll need search engine optimization. Otherwise known as SEO, it is an immensely beneficial tool to get acquainted with.
SEO involves the use of keywords or phrases, which are inputted according to the searcher’s needs. By tailoring these keywords to your business needs, you increase the chance of a visitor coming across your website. Make sure that you take the time to invest in specific keywords, so that you garner the best results!
2. PPC Advertising
Many of us are used to the idea of physical posters advertising a business somewhere. Although those methods are still relevant, a more efficient means of advertising that poster has been founded. Pay-per-click advertising, which is also known as PPC advertising, goes hand-in-hand with using SEO.
In essence, this digital marketing tool can be seen as an auction system. You, as the purchaser, bid on certain keywords, in which your ads will show up. These ads then trigger when a searcher looks for something which includes those keywords or phrases. It might seem challenging to get familiar with, but it is extremely useful for long term strategizing.
3. Content Marketing
Since marketing has adapted to online environments, it has brought about new ways of marketing content. Whether you are a fan of blogging, video production, or infographics, content marketing is ideal. In this strategy, you can direct how you want to engage with your audiences.
In terms of expanding your company reach, you’ll want to make sure that your content is diversified. Take a look at what most general audiences are currently engaged with. Then, tailor your content to that specific platform in order to generate the best possible numbers. You’d be surprised as to how great this approach can be, for growing your base!
4. Email Marketing
Once you get the right strategies in place for your marketing, you’ll want to turn your attention to your clients. If your business proves to be valuable, customers will always return for future servicing. One of the most ideal ways of keeping your clientele in the loop about your services is through email marketing.
After you have developed a rapport with your customers, be sure to collect some contact information from them. Use their email, for example, and integrate it into a database. Then use an email marketing technology, which can help send mass emails out to these clients. This can be immensely useful, particularly when it comes to promotion and brand awareness.
5. Video & Audio Marketing
As mentioned previously, using videos on your content marketing can be a huge asset. However, you can also use videos in tandem with audio content, which can result in a killer marketing combo. For instance, instructional videos on products that you offer can draw in visitors.
Or you may choose to do a podcast with a business owner of a similar market. The production you conduct here will go a long way in building brand awareness. Plus, they can be incredibly fun to build and market too!
6. Direct Mail Marketing
Despite email marketing having its perks as a digital marketing tool, its counterpart can be incredibly useful. Direct mail marketing is a physical correspondence tool used to inform your existing clientele. When done right, this marketing tactic can work with your other marketing strategies to optimize a plan of action. Creatively tailor your pieces of mail, be smart with their appeal, and then test the strategy!
7. Social Media
Finally, businesses should use social media to get the word out on their services. No matter which platform you inevitably go with, they will be an easy yet accessible, way of conducting business. Businesses have a plethora of social media platforms to use, including Facebook, Instagram, and Twitter. For maximizing your reach, always try to think digital. That way, you will streamline your strategy for the years to come.