Sydney is one of the most visited cities in the world as tourists want to experience its famous icons like the Sydney Opera House, Bondi Beach, Queen Victoria Building, and even the koalas and kangaroos. Like most of Australia, Sydney’s economy is sustained by its small business enterprises. SMEs make up more than 98% of the total industry, and they need help more than ever to navigate the new digital landscape.
From brick-and-mortar and physical stores, some retail companies have moved their addresses online to cut down on overheads. Those who hired SEO Sydney services were able to make the transition easier and more profitable, while others are still struggling.
According to statistics, Aussies spent $28.6 billion on e-commerce, although brick-and-mortar stores are still the preferred option when shopping. For instance, online shopping only accounted for about 9% of the total retail sales in the country as of January 2019. However, online sales are expected to hit more than $35 billion by the end of 2021, so it is a rapidly expanding industry.
If you have an online store, you should not overlook the potential of Google Shopping to boost your sales. Here are some ways to do it:
- Optimize product keywords — You are still working with Google, after all, and the platform relies on algorithms to connect sellers with buyers. If you are a reseller, make sure the text and image on your site are consistent with the manufacturer’s product. If you carry your own brand, hire SEO Sydney services to bid for relevant keywords.
- Check your inventory — See which products are your most saleable and highlight those. Optimize items that are not selling as much, but make sure you continually evaluate the sales performance. If nobody is interested, cut your losses. Whatever you do, do not advertise items that are no longer in stock.
- Highlight your top sellers — At the end of the day, your most saleable products will help sustain your business until all the other products catch up. Do not take for granted your most popular items and think that they would sell on their own. Continue to optimize these products to keep hitting your bottom line.
- Take a nice photo — Images should have a high resolution so that customers can zoom in without the product being pixelated. It should be a team effort to select the best photos that would be uploaded on the Google Shopping feed.
- Add promotions — Using this Google Shopping feature, you can promote discounts or sales to further attract potential buyers into purchasing your products. You can highlight products using special offers or seasonal sales to boost your click-through rates and conversion rate.
- Bid on your product type — Google Shopping has generic classifications. Instead of using the search giant’s category options, you can rename the product type and attributes to be more specific about the product you are trying to sell. There’s a bit of a learning curve to try to sort out through all the boxes and categories. But the payout is amazing.
- Segment your products — Uploading your product on Google Shopping and pray that it will reach your target audience is not a sound business model. You need to specify the brand, price of product, season, bestseller, etc. For example, if you budgeted $50 to promote two brands of shampoo and Product A is more popular than Product B, the first item would show up more on searches. You are essentially spending $50 on a product that is already selling very well in your store when you should be optimizing Product B. Segmentation will address this problem.
- Pay attention to your omnichannel strategy — You want to target customers wherever they are. When they are ready to buy, you should be able to accommodate them. By expanding your omnichannel strategy, you enhance the customer experience by making sure they can shop at your digital store whether they are using their mobile phone, tablet, PC, or if they decide to visit your brick-and-mortar store.
Google makes it sound easy. The idea is to post your product items to a feed using the Google Merchant Center then link it with Adwords. Supposedly, the process will automatically display your product photo and the price on the search engine results page (SERP). But of course, it is not that simple. With the help of SEO Sydney services, you can develop a strategy to optimise your marketing campaigns and reach out to your desired audience quickly.