Every successful business has a sales funnel. If it is well designed and executed correctly, the company will convert more of its leads into customers. However, building a good sales funnel isn’t easy.
You need a sales funnel that helps you find your buyers early and makes them happy or gives them a good experience buying your product.
If you haven’t created a sales funnel for your business and you’re about to do so for the first time, here is everything that you need to know about the sales funnel.
Different stages of the sales funnel
There are different stages of the sales funnel, and each one of them needs a unique approach. You might be sending the wrong message if you don’t use the right policy at each stage. The four steps are:
Here’s when you first win their attention, and it could happen through any means. It could be through a Facebook post, tweet, Google search, and other things that they see or hear about you. It’s when they get to know about your business and products or services.
According to a paper review website, this is the second stage to develop an interest in your business. They do their research, compare prices and try to weigh their options. At this stage, you have to show what you offer without being salesy. Show them excellent content to help their decision-making.
At this stage, they are ready and willing to buy. They have been considering their options, and now that they are ready to decide, you have to make the best possible offer. You are trying to convince them with your submission, giving them something that they need to win them over. It could be a bonus product, discount code, free shipping, etc. make an irresistible offer to them.
This is the last part of the sales funnel where they take the desired action. At this point, they are convinced already, so they patronize your service or product and are converted into customers. However, you have to note that your work is not done simply because a customer has reached the end of the funnel. You don’t want them to be a one-time buyer. You want them to come back again and buy more, so you have your work cut out.
Building a sales funnel
So much has been said about what a sales funnel is and the stages of a sales funnel. It’s time to discuss how to build a sales funnel. Here are the things that you have to do:
1. Know your audience
This is the first thing that you need to do before you take any other step. You have to know who you are reaching out to through research. What you want to learn from your study are:
- Their problems and pain points
- Their favorite or most-used social media platforms
- What they take an interest in
- What they find most annoying while shopping online
2. Create a buyer persona
Your buyer persona is what you expect your customer to likely look like. Depending on the product that you are marketing and your campaign, you can create different personas to target. Some of the questions that you need to ask when making your buyer persona are:
- Why would they patronize your products?
- What will influence them to buy your product?
- If they purchase the product, how will they use it?
3. Create plans to generate traffic
No matter how good your products are, you won’t make sales if people don’t know about them. So, you must adapt or create a strategy that allows you to generate traffic to your site. According to an article by assignmentholic, some of the measures that you can adopt are:
- PPC campaigns
- Influencer marketing
- Landing page optimization
- Guest posting
- Social media marketing
4. Create plans to engage your audience
You will fail to maximize your efforts to generate leads if that’s all you do without engaging your audience. They must learn all that they can about your service and product offerings. The way to achieve these goals is to use some of these strategies:
- Create interesting videos
- Write high-quality, engaging blog posts
- Involve influencers and request their reviews on your product or a tutorial on using them.
- Use social media to promote your content
- Take advantage of email marketing
5. Convert your leads
Converting your leads is the final and most crucial stage of them all. Everything that you have been doing is to get to this point. Once you do this, they become paying customers.
Every business must have their sales funnel as it guides their customer journey and ensures that they can convert their leads into customers.
John Peterson is a journalist with four years of experience working in London magazine “shop&buy” to provide the best custom essay. He also provides assignment help for aussiessay. He is a professional mini-tennis player, and he has written a novel, “His heart.” You can find him on FB.