The rise of on-demand apps has already had a major impact on numerous industries. This trend shows no signs of slowing any time soon. In 2015, the on-demand app economy was worth $22 billion. That jumped up to $34 billion in 2016, and the market value is only continuing to rise. Study these apps, and it’s not hard to see why they’re set to change the future of business.
Why On-Demand Apps Are Popular
Experts predict the number of smartphone users in the world will be approximately 2.5 billion by 2019. Clearly, there’s a large potential user base for on-demand apps.
Additionally, smartphone owners who’ve benefited from using early on-demand successes like Uber have come to expect the efficiency and convenience these services offer. They’ll embrace products that help them save time.
People aren’t just using on-demand apps to get rides anymore. Now, they rely on apps to hire plumbers, order food, find dog walkers, and more. The impact this trend will have on business, in general, will be substantial.
How On-Demand Apps Are Changing Business
Again, on-demand apps are now available for a wide range of services. This has caused professionals across many industries to focus on a new goal: reducing friction for the customer.
For example, if someone wants to order dinner and they have several restaurants to choose from, they may decide to choose the restaurant with the most convenient ordering process. One that forces customers to call directly and wait for someone to take their order simply won’t make the cut. On the other hand, if a restaurant offers an app for users to place orders, it will be more likely to attract customers.
That said, there are already plenty of on-demand apps out there. A business must design one with unique features that help it stand out.
That involves finding out what customers look for in an app. For instance, surveys indicate that offering customers a personalized experience boosts both revenue and brand loyalty. An on-demand app is more likely to impress users if it collects data from past use to offer personalized recommendations.
It’s also clear that customers appreciate rewards programs. Incorporating rewards into an on-demand app whenever possible is a smart way to attract and keep more users.
These will all become major priorities in business thanks to on-demand apps. Again, it’s easy to understand why customers use these products. Businesses in various industries are taking notice, and working hard to develop apps that offer standout service through unique and convenient features.