There is no denying the fact that today, social media platforms have more audiences and better engagement rates than ever. This is due to the influence of the digital revolution and the immense power of the INTERNET. And because of this, business owners are picking the brains of marketers and shifting everything to DIGITAL, picking content marketing over traditional marketing.
Since everyone is trying their best to climb up the digital ladder of success, now, content marketing requires a more tactical approach. While the traditional form of marketing had some wonderful tactics, content marketing has taken over the advertising world.
The Shift From Ad Agencies To Content Agencies
Even though traditional marketing is not entirely dead, the digital landscape has brought the shift from ad agencies to content agencies. Skills and ideas from traditional marketing have been incorporated in online marketing; the only difference is that now there are multiple tricks and million choice options. Still, there are a lot of big, famous brands that are keeping all aspects of communication alive so that they can maintain relationships with all generations.
New-age online marketing agencies analyze the latest market trends and keep updating their practices to benefit their clients. For example, some of them combine organic SEO practices with pay per click campaigns to boost the brand’s online reach and website engagement.
More Control Means More Power
One of the major drawbacks of using traditional methods for advertising and marketing is the huge time gap in the correction. This is what gives content marketing an upper hand.
The ever-evolving online world has made it easier for people to edit, correct, and change their mistakes in a jiffy. An embarrassing tweet can be deleted in a second OR an article’s headline changed in a click.
Such mistakes took time to be rectified and corrected in traditional media and were usually associated with additional costs. Hence, social media and blog platforms make it easier for people to gather and share information.
The Traditional Media Press Release Is Dead
With the evolution of communication techniques, the preferences of our audience have also shifted. Traditional press releases that were once used to get the news out fast have now become a thing of the past. Since all communication mandates have DIGITAL at the core of their brand communication strategy, press releases can only be useful if they are refined for today’s world of people with short attention spans.
If brands consider press releases as a shotgun approach to marketing, no journalist will give two hoots about them when finding sources for their articles. Press releases will only make an impact if they contain something that is breaking news and would create a buzz among the customers.
The Use of SEO AND PPC In Content Marketing
Since PPC advertising and SEO both help businesses boost their conversions and sales, they are considered game-changers for every business. That said, digital advertising agencies incorporate these methods with content marketing to achieve powerful results.
SEO is the practice to boost traffic on a website through organic search engine results. On the other hand, PPC is a model of internet marketing in which the advertiser pays the publisher every time the former’s add is clicked. Although search engine optimization Frederick, MD, is cost-effective than PPC, when done together with content marketing, they can generate more sales and drive insanely awesome results.
Of course, you know by now, DIGITAL MARKETING is more viable than traditional marketing. So, if you are planning to build a business, you must adopt online marketing practices that target your audience well and create content that benefits your customers than spam your brand where it’s not wanted.