According to a report, nearly 80% of buyers said they started their search online, regardless of the product they are buying. Evidently, an online presence for any business could mean increased potential for growth. After all, more customers indicate more sales, and likewise, better revenue generation.
Notably, digital marketing is not only for big corporations or overseas companies. Rather, the power of the internet is benefiting local businesses, too.
If you’re wondering ‘how’ then this article is for you.
Keep reading for more.
What is Digital Marketing for Local Business?
Digital marketing is more or less the same for businesses of all sizes and trades. However, what differentiates it for local businesses is the target audience.
Unlike traditional digital marketing, local businesses are more targeted to region-specific users. It involves practices like directory submissions, business citations, and (sometimes) PPC campaigns as well.
Why is it so Important for Local Business?
To begin with, it is necessary to understand that competition within a specific locality is far more aggressive than global. For example, there could be hundreds of barbershops within a city.
Consumer behavior is changing with the increasing number of users of mobile devices. And, so is changing the dynamics of how local businesses reach their target customers. As the experts at Getfoundfast.com suggest, mobile users often search for local products and services on the internet. In fact, it is quite evident from the increasing number of ‘something…something…near me’ searches on the internet.
It could be fatal for local business owners to neglect the rise of digital marketing. Perhaps, local SEO, as it is commonly known, helps reach customers, that may otherwise never know about your business.
How to do Local Business Digital Marketing?
If you’ve been following this piece of content, then you might also wish to know how you can start with local business digital marketing.
- Step 1: Create your local business profile on Google and other directories.
- Step 2: Make sure that you maintain NAP (Name, Address, And Phone Number) consistency on every directory.
- Step 3: Create a business website with Google business.
- Step 4: Create business accounts on social media platforms such as Facebook and Instagram.
- Step 5: Connect your social media account with your business listing.
- Step 6: Share your business profile on social media.
- Step 7: Create informative and educational content for your audience to spread awareness.
- Step 8: Encourage your existing customers to rate your profile on every platform. Also, ask them if they could leave you feedback and reviews.
- Step 9: Opt for paid promotions on Google business and social media for quick returns on your investment.
- Step 10: Repeat steps 7, 8, and 9, for consistent returns. Also, don’t forget to retarget your ad campaigns to create a user profile for your target audience.
The steps are simple and effective if you can stay consistent with your efforts.
Nonetheless, it is quite obvious by now that local SEO is not only effective but pretty economical too; considering the fact that small businesses can expect to spend $1-$2 per lead.