Gift cards are a great way for companies to generate revenue.
If you’re looking to kickstart a remarkable gift card marketing campaign, here are some gift card marketing strategies to get you started.
1. Use Gift Cards as Part of a Reward Campaign
One of the most used gift card marketing strategies is to use gift cards as either incentives or rewards.
Gift cards have not only been proven to increase sales, but they’ve also enticed motivating buyers to purchase a particular amount.
When used as a reward, gift cards are also shown to increase engagement. In addition, you can also use gift cards to engage your audience on social media platforms and forums.
2. Build New Leads from a Gift Card Landing Page
Gift cards can also be a lead magnet and allow you to get a range of information – whether that be an email address or phone number.
By using an email address or phone number, you can not only send newsletters or SMS messages to these individuals, but it’s also a great way to get data.
Rather than creating a generic page, however, it’s a better idea to create a specific landing page as it’ll not only target the right audience, but you can also ensure that you’re increasing traffic and conversions to this specific page.
Some ways to ensure that you’re getting conversions include:
- Optimise your page loading speed
- Use good SEO practices
- Write copy that is both helpful and persuasive
- Do A/B testing
3. Use Multiple Marketing Channels
When promoting your gift cards make sure that you’re not just using social media but also email marketing.
Social media giveaways, in particular, are extremely effective and can drive engagement significantly. Social media channels that you should look at include Facebook as well as Instagram.
With regards to email marketing, make sure that you’re sending emails that are engaging, personalised and relevant.
4. Influencer Marketing
If you have the budget, it’s worth considering implementing paid marketing and sponsorship deals with influencers.
Studies have shown that influencers can impact your gift card strategy, so make sure you take that into consideration.
5. Take a Look at Key Dates Ahead of Schedule
Prior to creating your gift card strategy, make sure that you’re reviewing your annual calendar ahead of time. Take a look at dates that you want to create specific marketing content for. Examples include gift-giving holidays such as Valentine’s Day or Christmas.
6. Use Referral and Loyalty Campaigns
Make sure that you’re incorporating both referral and loyalty campaigns into your gift card marketing strategy. That way, you can be sure that individuals are sharing news about your gift cards and you can also attract loyal customers.
One great way to do so is to create a loyalty card for your customers to make them feel extra special.
7. Use Interesting Design Concepts
Make sure that you’ve got a gift card app or website that’s extremely enticing and stylish. Use memorable captions, and ensure that the concept makes sense for your target market.
8. Review Your Analytics
Lastly, make sure that you’re reviewing your analytics! You need to constantly take a look at your analytical data to figure out what needs to be improved or changed in your next marketing campaigns.
Where possible, use a platform that can help you with this.