Even as e-commerce shopping gains extensive popularity, there are still many shoppers who stay loyal to brick-and-mortar stores. Physical retail retains its magic, as it lets the comer touch, feel, and experience the products up close before buying. Additionally, shopping in-store excites people just because they offer them social outings. However, retailers cannot afford to rest on their laurels, rather they need to embrace innovation to keep pace with their faster-paced digital competitors.
Electronic shelf labels are a great option to give your store the tech edge and elevate the customer experiences that keep you in competition. Let us explain how ESLs can transform shopping experiences beyond imagination.
Reducing customer frustrations
Faster and smoother shopping journeys make all the difference when it comes to making your customers happy. This is exactly what you can achieve by investing in ESLs. Integrating them with payment infrastructure is a great idea as it enables the buyers to carry out self-checkouts. They need not wait in long lines at checkout counters, so you can expect to reduce frustrations and make them happier about in-store shopping.
Further, these labels are useful for ensuring up-to-date and accurate pricing and information on all items, no matter how large your product line is. Customers have access to the information they require and need not look for support while making the purchase decisions. So you will probably end up with happier shoppers and booming sales.
Bringing the digital element in a physical retail
Winning in the new-era retail landscape is all about going digital and that’s where ESLs can help. They serve as the foundation of a comprehensive digital solution that can bring incredible opportunities for your business. For example, investing in Ses Imagotag empowers your business with data analytics, shopper engagement, and store automation.
You have a clearer picture of buyer habits, right from knowing the part of the store where they are spending time to the products that are drawing the best response and the purchases abandoned. With such rich insights, it becomes possible to personalize shopping experiences and get the benefits of customer satisfaction and loyalty in the long run.
Enhancing operational processes for physical retail
Enhanced operational processes have a far-reaching impact on customer experiences. ESLs can fetch actionable data from various sources, including point-of-sale systems, loyalty programs, inventory management systems, and surveillance cameras tracking footfall. As you end up knowing your customers better with digital data flowing in from ESLs, you can give them what they want in terms of dynamic pricing, product recommendations and loyalty offers.
Stronger operations also empower retailers with diverse capabilities such as offering home deliveries and click-and-collect. Further, electronic labels eliminate the need for paper-based labels, which makes your business sustainable. This can be a big selling point in the current times when consumers prefer eco-conscious brands.
The competition in the retail domain gets tougher and e-commerce is also gaining a major chunk of the market. So going one step ahead with customer experience is the only way to win. Electronic shelf labels can take you a long way ahead when it comes to catering the best experiences to your in-store shoppers.