When you’re running a small- to medium-sized marketing company, you can’t always afford to offer all the SEO services your clients would like. Doing SEO well requires an intimate knowledge of best practices and lots of experience working with SEO campaigns and content. But hiring staff with the know-how and experience to execute successful SEO campaigns can cost tens of thousands a year or more when you factor in the cost of salaries and benefits, additional office space, software tools, office equipment, and all the other things you’d need to begin offering these services in-house.
You don’t have to let your clients down. You can sell SEO services on a white label basis. White labeling means outsourcing your clients’ SEO orders to a third-party agency, consultant, or freelancer. The third party performs the SEO work, whether that’s keyword research, content creation, or designing a whole campaign, and then you take that work and sell it to the client under your own brand and at a markup, so you still make a profit. It’s an easy way to expand the range of marketing services your company can offer, without compromising the quality of SEO services that you may not have the in-house expertise for. White label SEO is a cost-effective and efficient way to offer SEO services to your clientele.
White Labeling Is Common
If white labeling SEO services sounds dishonest or unethical to you, fret not. White labeling is perfectly aboveboard, and it’s been done in a wide range of industries since at least the 1990s. Lots of familiar brands sell third-party goods under their own brand label. For example, the store-brand grocery products available at most retailers are not manufactured by the store, but by a third party for sale under the store’s brand. Lower-end products from well-known brands are also often sold under white labels – for example, lower-end Samsung phones and electronics are typically manufactured by a third party for white label sale.
White Labeling Is Cost Effective
White label SEO agencies and SEO resellers are more cost effective than hiring and retaining SEO staff. Just the salary of an SEO specialist can be more than $56,000 a year. You can get white label SEO services much cheaper – packages are available from reputable SEO resellers and white label agencies for just a few hundred dollars a month. And you can pick and choose which services your client wants to pay for. If they just want regular blog posts, for example, you can offer that and outsource the content creation to your SEO reseller.
You Can Offer a Full Range of SEO Services
With the help of a white label SEO reseller, you can offer your clients a full range of SEO services, without having to put in the time and money to hire an SEO team to work in-house. Even if you have some SEO expertise in your business already, white label SEO services can be useful. You can use white label SEO to handle overflow work that your in-house staff member(s) don’t have the bandwidth for. If you get busy with SEO requests at certain times of the year, you can use white label SEO services just at those times of the year, when you need an extra hand. Or you can outsource all of your SEO work to a white label agency and sell the finished product to your client as your own work. They’ll never know the difference.
Most White Label SEO Companies Offer Great Customer Service
When you’re shopping around for a white-label SEO company, make sure you choose one with good customer service. If there’s a question about the finished product you send to the client, or a problem with it, you’re going to need to be able to get hold of someone at the SEO reseller quickly to resolve the issue.
But most white label SEO companies do offer the outstanding level of customer service you need when your client needs quick answers about the deliverables they’ve received. Choose a provider that offers 24/7 support, regional support, or a live chat so that when your clients need help, you can get it for them promptly.
Do you want to offer your marketing clients more SEO services, but don’t have the budget to hire in-house expertise? You should outsource your SEO to a white label agency. You can expand your range of offerings and still make a tidy profit for selling the deliverables to your clients.