Marketing through different platforms is important in getting new clients. That’s because it offers consistent brand exposure, which helps to grow the business. Organizations today have many marketing sources with which to influence consumers.
To receive the expected results of marketing campaigns, ask yourself some questions. One of them is whether your brand’s marketing message and channels complement each other. And, that’s where integrated marketing comes in, you can learn more by constantly checking the posts on Damon Burton’s Twitter.
Integrated marketing is the use of different marketing channels to pass marketing messages. Integrated marketing offers consistency whenever clients interact with a brand. Without integrated marketing, brands risk distributing mixed messages in a disconnected voice. This can cause your brand to appear fragmented and disorganized to clients.
Integrated marketing has several advantages that make marketing campaigns effective. Some of the advantages are:
- Improved marketing campaign performance
- Minimized costs and better value
- Consistent customer experience
The following will help you create an effective integrated marketing strategy:
- Integrate your marketing channels
- Gather and analyze client data
- Learn into inter-department expertise
- Use of marketing automation platforms
- Create an engaging brand narrative
How Profitable Is Integrated Marketing for Your B2B?
If an organization’s B2B branding strategy doesn’t incorporate an integrated marketing approach, their marketing can lose meaning. We live in a digital world with changing technologies.
Social media platforms and new applications are entering the market every time. As a result, consumers no longer look for products through a single channel. The internet enables B2B brands to reach clients in new ways and at the same time.
Brands use integrated marketing firms to manage multi-platform marketing campaigns. That includes from the point of branding to the execution stage. Integrated marketing firms have teams specialized in key services.
The services include inbound marketing, public relations, social media, and a lot more. Departments in integrated marketing firms work to ensure your campaign is integrated. The agencies can evaluate, recommend, and implement a broader mix of tactics based on your needs.
So how profitable is integrated marketing for your B2B?
1. It Creates a Consumer Experience
Consumers aren’t only looking for the next best product in today’s digital world. They also want a captivating experience that’s delivered on their terms. In short, your clients may not like a direct e-mail or TV ad campaign.
An integrated marketing strategy enables your clients to determine how a brand’s message gets delivered. This contributes towards the production of better results.
2. It Enables You to Focus on Results
Integrated marketing strengthens the same message in the minds of your target audience. Apart from that, it keeps the messaging and organizational goals clear within your team.
Remember that you only get to create effective campaigns when all parties work in sync. You’re also able to get your ROI if your communication is clear both internally and externally.
You must implement an integrated marketing strategy if your brand has a message it needs to communicate effectively.
3. It Leads to Higher Returns on Investment
Your sales will naturally improve if you deliver a consistent message across different channels. Businesses are very competitive. As such, organizations must invest in revenue-generating activities to ensure success.
Get a team of strategists, a social media marketing team, and a research staff for more results. Focusing on one department won’t do your business any good. That’s because all departments need to seamlessly work together for better results.
To stay competitive in today’s constantly growing market, different teams in the organization must stay in communication.
4. It leads to Brand Recognition and Trust
Brands begin to interact with their target audience. That’s after they often connect with them through various platforms. Brands must start communicating their story and messaging through different channels. It makes it easy for their clientele to understand and trust the brand.
Continuous implementation of this process is possible with the right integrated marketing strategy. Without a strategy, consumers are less likely to continue interacting with the brand.
An integrated strategy enables brands to engage with prospects. This leads to brand recognition, trust, and loyalty. In the end, it leads to great profitability.
5. It Encourages Collaboration and Delivers Consistent Messaging
Integrated marketing encourages different departments within an organization to cooperate. Departments that don’t collaborate handicap the organization on the inside. That’s because it slows down internal operations, which leads to a waste of time.
Integrated marketing will be successful if it consistently delivers one message across platforms. That’s because you lose your audience once your message becomes inconsistent. The importance of conveying one message consistently cannot be over-emphasized.
Collaboration can happen in the following ways:
- By sharing data
- Co-creating content for the top of the sales funnel
- Developing a comprehensive plan of engagement for the client’s journey
- Building a culture of respect within the organization
6. It Helps in Outlining Campaign Goals
The success of integrated marketing is measured by the number of leads that a brand can generate. This can be measured by full-funnel success. It helps to show how it influences opportunities and how much revenue the campaign can bring.
To assess the success of your campaign, you must define your campaign goals. This way, you’ll be able to measure the results against your objectives. After defining a brand’s campaign goals, ensure they align with your brand’s needs.
7. Determining the Right Marketing Channel
Integrated marketing campaigns are multi-level marketing. B2B businesses have been embracing a high number of paid, earned, and owned channels. It helps to ensure a full-fledged demand generation.
Eventually, the most powerful channels for brands can vary based on the clients’ personas, brand, and industry. For instance, a media platform can do well at the top of your marketing funnel. But it may not be effective for your brand’s bottom-funnel lead conversions.
A B2B’s execution plan must involve some channels to boost the ability to interact with clients. As such, brands shouldn’t shy away from experimenting with new media. Just let your brand’s gathered data guide you.
8. Creating a Relevant Message
A message is an idea that goes around your products. It aims at communicating with your target audience. For instance, if you want to carry out a campaign about certain capabilities of your product. Your marketing would need to focus on the target audience’s pain points and offer them a solution.
This will require you to establish your product’s differentiators, strengths of your solutions. You’ll also need to establish what makes your product better compared to your competitor’s. That data would enable you to create a message that resonates with your audience. The messaging content gets leveraged to create a campaign slogan and theme.
The following aspects must be worked on for successful marketing:
- Awareness. This is about the challenges facing your current and new clients.
- Consideration. You can speak, for instance, in a Webinar about how beneficial your product has been to your clients.
- Decision assets. Create a video with a focus on the features and aspects of the product.
Integrated marketing is an opportunity for brands to show consumers the extent of their creativity. It also enables brands to deliver unique messages across various platforms. When rightly done, it can have your brand’s name going round in weekend brunch conversations. Or, in emails and text messages.
So, does your business have a message it needs to effectively communicate? Start by developing and executing an integrated marketing strategy and see your profit improve.