On-demand apps already dominate the market for a number of services, and they’re projected to continue growing into the future. They’re expected to generate up to $335 billion in revenue by 2025. What started with a few companies like Uber and Airbnb has grown into a much larger shift in how consumers purchase a variety of goods and services.
The majority of on-demand app users are millennials, and many traditional services have been affected by the rise of on-demand competitors. Forward-thinking companies will have to take the impact of on-demand applications into account and work on developing iOS apps and Android apps in order to compete in the digital marketplace.
Why Are On-demand Applications So Popular?
The on-demand approach is attractive to consumers for a number of reasons, most obviously the convenience and simplicity with which they can buy goods and services. Early examples such as Airbnb and Uber gave many other businesses the idea to implement an on-demand solution of their own in other fields.
Users can now access a variety of services using on-demand applications, including everything from transportation and lodging to beauty and home improvement. As startups continue to grow and expand into new sectors, existing ways of doing business will face strong new challenges.
Giving consumers the ability to make purchases directly from their phone puts on-demand providers at a significant advantage over more conventional options. Many businesses have been forced to focus on providing a high-quality mobile experience as new competitors have entered the market.
Staying Ahead of the Curve
Once the speed and convenience of on-demand applications became widely available to consumers, they started to resist the drawbacks of traditional shopping experiences. Now that users can visualize IKEA furniture using a dedicated app, for example, companies without comparable features are already behind.
Businesses in every field need to consider the impact of on-demand and other mobile amenities on their viability. Those that assume the traditional ways of doing business will be good enough will likely be displaced by competitors that make more of an effort to improve the user experience.
As we enter further into the digital age and become increasingly accustomed to the instant availability of services, all managers and business owners will need to focus on their mobile applications and shopping experiences. Consumers are demanding more convenience, simplicity, and flexibility than ever before, and the companies that will succeed are those that understand how important those factors are to their customers.