As the Greek philosopher, Heraclitus once said, ‘change is the only constant’, the marketing domain also keeps evolving with the changing demands and perceptions of consumers.
However, evolution does not always mean a complete overhaul. There are marketing strategies that still hold true to their purpose, and are effective.
In this article, we will discuss some of these irreplaceable digital marketing strategies that you can use in 2021.
According to a report from Hubspot, around 80% of marketers have seen an increase in engagement for their email marketing efforts. The data is self-subjective of the increasing popularity of email marketing, although it is not at all a new addition to marketing.
Indeed, email marketing has been standing tall as long as the emails entered mainstream communication.
If you are considering growing returns for your marketing investment, email marketing might just be the thing for you. And believe us, it is very cost-effective, if you know how to take it up.
Well, the past year has witnessed a lot of increase in engagement for online users. And most of the users have spent their time online, either reading something or watching OTT content.
Notably, it is the content that holds the central position to every marketing effort, be it online or offline. There is no surprise to it that people like to engage their brains, either be it reading a blog or studying something new. And, this has actually helped several businesses gain recognition online, especially during the pandemic.
Perhaps, the old saying that content is the king, holds very true. And we all have witnessed its efficacy during times when there were no other means to communicate, but only the internet.
Another platform that has witnessed a tremendous increase in user engagement is social media. Quite amazingly, around 24% of the marketing budget was spent on social media during the second quarter of 2020. And this is just for small and medium businesses.
It is quite intriguing how connectivity tools can help businesses gain so much when people can’t even step out of their homes.
Perhaps, social media strategies can be expected to gain more traction in 2021. And the likelihood is that the market for Social Media would grow exponentially. Especially, when more and more businesses are shifting their operations online for convenient off-site working.
Search Engine Optimization
Last but not the least, is SEO. It is noteworthy that if the content is king then SEO is the backbone of this king.
To better understand this, we must take an example. A simple piece of content with no substance or value, no keywords, and no authority is very likely to be ignored by the users. And not only the users but also the search engines.
Simply put, you cannot ignore the importance of SEO for any of your digital marketing efforts. Essentially, it is the technicalities of SEO that help any piece of content reach its target audience. And we all know what happens next.
No matter what may come or go, some of the practices in digital marketing are there to stay. And of course, keep benefiting the marketers and business owners who use them.