Are you planning on selling digital products but don’t know which platform to work with?
With so many platforms to choose from, finding the right one for your business can be overwhelming. To do your own due diligence, you’d have to spend an insane amount of time getting to know each of the platforms that seem to be viable options.
To help you with your journey in finding the ideal platform for selling your digital products, we’re going to talk about Kajabi, a one-stop-shop platform that entrepreneurs use to house their online businesses.
Within the platform, you can create your online courses, build your landing pages, design your website, launch your marketing campaigns, and more.
With its wide array of features, Kajabi can help streamline the process of establishing your online store, attracting an audience, and selling your content and products online.
In this review, we’ll take a look at what Kajabi has to offer and what makes it worthy of being your go-to platform for selling digital products.
Ready? Let’s get right to it.
What is Kajabi All About?
Before diving into Kajabi’s features, let’s get to know what the platform is first. Kajabi is a learning management system (LMS), website builder and knowledge commerce platform that offers what you need to sell your digital products and online courses.
With features and tools that range from page layout to automated marketing pipelines, Kajabi makes it easier and faster for you to build and run your business.
Plus, since Kajabi is an all-in-one platform, you won’t need to spend time and energy on finding just the right tools and additional software to get your products off your virtual shelves.
Now that you have a better idea of what Kajabi is, it’s time to check out the platform’s features that will help in building, marketing, selling and delivering your digital products.
1. Building your website.
Building a stunning website is one of the best ways to catch the attention of your target audience. After all, your site is your hub for engaging and converting people.
Plus, your website serves as your digital storefront, where your potential customers interact with you and your products, so if you want to get sales, you’ll need to make their experience on your site as memorable as possible.
Kajabi can help you achieve this with its website builder features. Kajabi lets you design your website by providing customizable themes, web elements, and pages. With the platform’s drag-and-drop editor, you can easily click on the element or section you want to modify and use the tools to customize it to your liking.
You can also modify your visibility settings, add your branding elements, and customize your website’s color schemes, typography, navigation, and more.
Kajabi’s page builder can help you create and design web pages that you can use for your website, products, and marketing campaigns.
With this feature, you can create your landing pages, sales pages, and other web pages with ease, using templates, or you can start from scratch and design from a blank page.
You can just click on the page section you want to edit and modify the content, appearance, images, forms, and more using the tools that appear on the left sidebar.
You can do all of this without coding, which saves your time and energy that you can redirect to perfecting your products, marketing campaigns and other crucial sides of your business.
2. Creating and organizing your products.
An excellent knowledge commerce platform to work with is one that will help you start selling products as quickly as possible. without compromising the quality and missing out vital product details, of course.
Kajabi offers a variety of Product Blueprints that you can use to create your online courses, membership products, coaching programs, and more — or you can use a blank blueprint.
Once you click on the blueprint you want to use, you can start customizing your online course outline and the contents in each of your categories, and set your product pricing.
Kajabi allows you to customize each of your course lessons with tools by letting you add videos and assessments, a poster image, downloadable content, text overview, and even automations.
Kajabi lets you set up your offers using the Offers feature under the Product section and customize the title and description, add included products, upsell offers, and more. You can also set up automations along with your offers, such as a cart abandonment emails and after-purchase emails.
You can integrate your PayPal account as a payment option for your course attendants, or connect your Stripe account to make it simple for your customers to pay using a credit card.
Additionally, you can create product coupons, add in the details, and include them in your specific offers where they can be applied.
With these Kajabi features, you can blaze through the process of creating your products and offers.
3. Marketing your store.
Running and managing your marketing campaigns can be time-consuming and labor-intensive, but Kajabi can help you cut down on both with the Pipelines feature.
Kajabi automatically blends the workflows of your marketing automation and sales through its pipelines. which streamlines the entire process. For instance, if you select the Sales Opt-in Value Offer (OVO) blueprint, Kajabi will provide you with the pages that are included in this type of pipeline.
Plus, Kajabi offers recommendations on how to use the pages in your pipeline when you hover over each one.
You can click on the page to customize it and modify it the way you would your landing page and other pages.
You can also edit your email sequence directly from the pipeline editor and get suggested email copy from Kajabi.
With this powerful funnel creator, you can simplify and blend the workflows of your sales and marketing by automating the entire process — which makes it easier to market and sell your digital products at scale.
4. Managing people.
Kajabi lets you import your external lists, tag your contacts, and manage your website members.
You can segment your audience into groups, which simplifies running your email campaigns and allows you to send targeted messages to the right segments.
You can also manage your affiliate users with Kajabi and track your affiliate program activities, such as your shared links, transactions, and a sales register showing your earnings.
With these Kajabi features, marketing and selling your digital products can be less time-consuming and complicated.
Are you ready to start selling with Kajabi?
Kajabi is a feature-rich platform that can give you what you need to market, sell, and run your business.
Although you might need to invest your time, energy, and financial resources to establish an online business that sells, all of these can be worth the benefits of working with Kajabi.