There are many people out there who think that digital marketing reigns supreme and no other form of marketing really matters. That simply isn’t true—print marketing should play a vital role in your marketing strategy in 2023. One of the most effective forms of print marketing is booklets. Plus, having booklets designed and printed has never been easier. Many printing services offer booklet printing online with fast turnaround times, so you can receive your booklets within a few days of placing your order!
Why Use Booklets in Your 2023 Marketing Strategy?
There are several reasons why printed booklets continue to be an effective marketing tool, despite the rise of digital marketing. First, printed booklets are tangible, which many find satisfying. This sensory experience creates a connection with potential customers that is difficult to replicate with online content.
In addition, booklets are versatile—they can be used in various ways to deliver your marketing message. They can be mailed, handed out at events, or even included in product packaging. Booklets are also cost-effective, especially compared to increasingly expensive online ads. They also have a longer shelf-life than some forms of marketing, meaning your investment will continue to pay off long after you distribute them.
How Printed Booklets Can Boost Your Business
Booklets are an impressive marketing tool that can help boost your business when designed and printed correctly. Here are some helpful tips on how to get the most out of your printed booklet:
Keep it clear and simple: Your booklet should be easy to read and understand, so keep the text and images clean and simple. Too much information will only overwhelm readers, and they’re likely to throw it away before finishing. Instead, stick to one message and make it clear what action you want readers to take.
Make it eye-catching: Use high-quality images and graphics relevant to your topic. Bright colours and interesting fonts will grab attention and make your booklet more engaging. Avoid using clip art or stock photos. Instead, use original photography or illustrations that reflect your brand identity.
Size matters: Many will select standard booklet sizes, but don’t be afraid to experiment with other dimensions that better fit your needs. Smaller sizes can be more convenient for recipients and save on printing costs. Alternatively, larger sizes will give you more space to include content. Remember that whatever size you choose, your layout should be easy to read, with plenty of white space around the text.
Make use of typography: Use different fonts and sizes to create visual interest and hierarchy within your booklet, but try not to go overboard. Too many fonts may overwhelm your reader and distract from the content you spent so long writing!
Pay attention to detail: Everything from the paper type and weight to the binding should be carefully considered in order to create a high-quality finished product. Make sure you review a proof of your booklet before you send it off for printing—the last thing you want is for typos to be included in all your booklet copies!
Booklet Printing Costs
As you create your marketing budget, it’s essential to accurately assess the costs of printed booklets. This includes everything from the cost of paper and printing to the design and layout of your booklet.
Paper: The cost of paper is one of the most critical factors in determining the overall cost of your booklet. The type of paper you choose will affect both the quality and the quantity of your booklet. For example, glossy paper stocks tend to be more expensive but will give your booklet a higher-quality look and feel.
Printing: Printing is another crucial component of assessing costs for your booklet. The number of pages and colours you choose will impact the price you pay for printing. If you’re working with quite a limited budget, consider printing in black and white or selecting a lower page count.
Design and layout: Design and layout are two more important factors to consider when assessing costs for your booklet. Suppose you’re not confident in your design skills. In that case, it may be worth investing in a professional designer to help create a polished look for your finished product. Likewise, if you need help with the layout of your booklet, there are many online resources or template options available to make the process easier.
The marketing world is always changing, and sometimes, it can be hard to keep up. But if you want to stay ahead of the curve, it’s important to discover what works best for your business. While digital marketing is vital, print marketing still holds an important place in your marketing strategy for 2023. So why not mix up your marketing strategy for 2023 by designing and printing booklets?