Millennials are people born between 1981 and 1996. They comprise most of the workforce and the most significant spending group globally, making them a key focus for marketers. Having grown up during the rise of the internet, they are a tech-savvy group with different buying preferences than their preceding generations.
Therefore, marketers have to strategize their marketing efforts to match the expectations and needs of the millennials to attract them to their brands and turn them into loyal customers. Digitalspotlight.com.au can guide you in honing your marketing strategies to suit your target demographics for a more effective and engaging approach. Here are marketing strategies and tips to guide you in trimming your marketing, to suit the habits and preferences of millennials.
Meet Them in Their Hangouts
Millennials spend a significant amount of time each day surfing the internet. Research shows that they spend an average of 7.2 hours online daily, explaining why the internet is the most effective way to reach them. They are the most connected generation. While online, they watch an average of 2.4 hours of online video content daily and switch between communication platforms and devices 27 times an hour when not at work.
It would help if you made an effort to create an engaging social media presence to build strong awareness and stay on top of their minds. Invest in video content for your business, creating short, fun, informative videos and tutorials about your products and services and how they can impact their lives. You can post the videos across your social media sites, such as Tik Tok, YouTube, and Facebook, closely following the guidelines of each platform for better results.
Also, deploy a team of social media managers to monitor engagements and mentions across the platforms, and respond promptly to conversations and messages about your brand. Engaging freely with customers online and assisting them through any obstacles they may experience will significantly improve their trust and help build a loyal community around your business.
Optimize Your Website for Mobile and Tablet
Millennials are highly invested in technology and perform most of their activities through the internet. Research points out that more than 93% of millennials own smartphones. Therefore, your brand should enhance its experience when navigating your website by optimizing it for mobile access.
Ensure your landing pages have a quick load time even when accessed through mobile devices and appropriately display the screen’s content. You should highlight your services and call to action for easy visibility to make buying from you seamless.
Pay Attention to User-Generated Content
Millennials have grown in a digital era, with many misleading and overpromising brands, leading to scepticism in spending on a brand. They are more than three times more likely than boomers to seek help from social media for opinions before purchasing a product.
They value other people’s opinions and tips from other people, including strangers, more than what they hear from brands. You need to pay attention to your brand’s reviews and other user-generated content. You will make their decision-making easier by presenting your business as trustworthy and committed to valuable service.
You can ask your customers to leave a review and share their experience after serving them. In addition, make sure you track and respond appropriately to any negative reviews and comments about your brand, helping the complainants get better services and overcome any challenges. Preserving your brand’s image is vital, as poor reviews could be a massive blow to attracting new customers.
Focus On Building Connections Through Your Marketing
The traditional outbound advertising methods like radio/ TV ads and print advertising need to work out better when marketing to millennials. The best way to sprout engagement for your business is by connecting with your target group through ads that lead to conversations rather than promotion.
Your marketing has to be geared towards solving a problem, streamlining a particular process, or generally adding genuine value to their lives. For example, Revlon, a makeup company, enjoys intensive customer engagement by creating informative videos on YouTube.
They share ideas with their customers on improving their grooming skills and other beneficial topics. While the viewers benefit from great ideas, the brand enjoys incredible connections and a growing following.
Collaborate With Them
With their impeccable value for brand experience, it’s no surprise that most millennials favor collaboration with brands. They believe as consumers, working with the product manufacturers will more effectively attain customer satisfaction.
42% of millennial consumers show interest in helping companies develop future services and products. This willingness to be involved can benefit brands looking to improve their customer experience and provide better products and services.
You can take advantage of this desire for involvement in collaborating with influencers in your industry with a level of authority and a significant following. They can help build trust around your product and reach bigger audiences.
You can also carry out polls on your social media pages on users’ experience with your product. You may focus the polls on a product feature you have received complaints about to get a clear picture of the number of people having poor experiences.
Such pools can help gather more valuable information on what your customers are looking for and work on it. It shows your audience that you’re willing to listen and work to improve their experience with your products.
Tap Into the Buying Power of Millennials
Their high global population and buying power make millennials a valuable focus for brands looking to reach and build a loyal customer base. From their experiences, they respond differently to various marketing approaches, and the classic advertising methods are ineffective.
By understanding their brand perceptions, purchasing process, and preferences, you can tailor your marketing strategies to align with their needs for better engagements. Focus on helping them solve problems and adding value to their lives, and they will reward you with loyalty and spread your offers to peers.