A startup needs to do hundreds of things, from registering its company to creating different marketing strategies to attract its target market. All this to make the company successful. However, somewhere between all these tasks, they forget about one crucial success factor, i.e., Logo.
Think about it! People can guess the name of the brand just by looking at a simple sign. Whether they use the product or service of the company or not, they still have knowledge about the organization. Why? Because of their logo.
A logo helps in making the first impression of the company, assisting in reaching a higher level. Besides that, there are several other reasons why your firm needs to get an impressive logo. Let’s have a look at those reasons:
Creates your brand identity
You need to use your logo almost everywhere, i.e., on the product, website, letterhead, business card, packaging, or merchandise. It will symbolize that a specific product belongs to you. So that when a person looks at it, the name of your company will come to their mind instantly. Moreover, the symbol you have used for your company representation will also help communicate your company message.
Keep in mind that it should be effortless for your target audience to distinguish your company from all the others. So, your logo should be unique and catchy.
Suppose you own a coffee shop. The logo of your shop includes coffee beans in green colors rather than brown. Green coffee beans will create your unique identity and give the message that you are concerned about nature. And if taken into consideration the color psychology, the green color will also indicate relaxation, instantly capturing the target customer’s mind.
Helps in grabbing customer attention.
The main motive of your company is to generate high revenue. And for that, you need to grab the attention of your target customers. The only way you can do that is by impressing them with the packaging (which obviously includes your logo.)
Understand that every person likes to see new and exciting things. However, the attention span of the customers is generally very low. So, you need to grab their attention within a few seconds. That’s possible only because of the unique design of your logo. It will influence the customers to look at the product and learn more about it. And the chances are that they might purchase your product.
Even on digital platforms, it works the same. The formation of your logo and how creatively you use it in your content will captivate the viewer. This curiosity of viewers will ignite their interest in your brand. Thus, whenever they get a chance, they will surely try your product.
Facilitates brand recall
Most of the marketing strategies that you are designing have one main objective behind them, which is to create more brand awareness. You need to generate a need in the minds of your target audience about your product. It would be best to tell them that only your product has all the qualities that satisfy their needs. The brand logo will help you do that.
When the customers see your logo everywhere, it will become a constant reminder for them. And your target audience will unconsciously get attached to it. In fact, in this way, you can portray that only your product can offer them the best solution, which can ultimately result in a purchase action.
Separate you from your competitors
According to SBA (Small Business Administration) data, more than 600,000 new companies commence their operations in the United States every year. So, when you are entering into any industry, one thing that should be clear in your mind is- High level of competition. So, it becomes vital to stand apart from the competition.
How? The answer is to brand it differently with the help of your logo. Moreover, a unique and catchy logo will also benefit your other marketing and design plans. For instance: if you are using brochures for promotional purposes, the logo over the brochure will help in brand recognition. If the person is new to your brand, it will help create their interest in the brochure, and they would like to know more.
In addition to that, a well-designed logo helps communicate the company’s background (as in what your company is about: professional, entertainment, technical, relaxation, etc.) and its ideology, conveying the message of how you are better.
Builds brand loyalty
Having customers who purchase your product or service is not enough. If you want to thrive in the industry, you need customers who keep coming back. Repetitive use of a product makes a person inclined towards the brand. Thus, it gives a push to brand loyalty. It’s like creating an emotional connection between the company and target customers, where both parties trust each other.
But the first step to building brand loyalty is to convince the customer to take a look at the product. Here the logo of the company plays a vital role. The logo will attract the customer and influence them to purchase it. After using the product, your customers will know how fantastic your product/service is; they will never look at the other brands.
Used for subtle marketing
Last but not least, when you have a well-strategized logo that perfectly defines the brand’s intentions and is unique to the eyes of customers, it becomes easy to use the logo for subtle marketing purposes. Just adding your logo at different places or using it in different ways can help you promote your company without putting in much effort. This is a great way to make customers eager about the brand.
For instance: If you put a hoarding with nothing but just your company logo, it will confuse people. Consequently, they will think and search about the company. They will continuously try to find the reason behind this step, thus getting more engaged with the company.
To sum it all up!
In the absence of a logo, it would become very challenging for your company to distinguish itself from others and fulfill its objectives. That’s why you need to design an impressive logo for your company that helps you make your first impression the best one.