Many companies nowadays already know the importance of investing in Digital Marketing. The Internet Market is constantly growing, and the ability to get customers through the Internet is enormous. About 90% of consumers research online before purchasing a product or contracting a service. That’s why it’s common for many companies to have at least some Digital Marketing strategy already.
The most common nowadays is to invest in paid campaigns, with Google Ads being these campaigns’ primary tool. However, many companies that already invest in Ads wonder if it’s still worth investing in SEO, mainly because of the difference in turnaround time.
To know the best option, you first need to understand the differences between the two and then find out the best strategy for your business, whether to invest in Ads, SEO, or both.
SEO and Ads, the Differences
Google Ads are Google’s paid advertisements and are the company’s primary source of income. Many believe that because Google invests in different types of businesses, its source of income is quite varied. But, in recent years, advertising has accounted for something like 90% of Google’s income!
That’s why Google is an advertising company, and Google Ads is one of the primary sources of that income. And that’s no wonder the success of Google Ads is due to the excellent results that the tool represents, in addition to being relatively inexpensive compared to other types of ads, such as Radio and Television.
How Ads Work
Google Ads is an ad tool where you choose the ad based on keywords. One of the advantages is that you can select several factors for your Ads campaign: Target Audience, Location, etc. In addition, although we are only talking about the Google search page here, paid campaigns can appear in several other places, such as Google partner sites, etc.
Ads work through a kind of Auction. You indicate which keyword you will use in your campaigns or even a group of keywords, and then Google suggests the bid per click. After that, he will evaluate the link, the movement, etc., and define the cost per click (CPC).
So, if your campaign costs one genuine ($1.00) per click, and a thousand people click, you will pay a thousand dollars, regardless of whether these people became customers. Therefore, it is necessary to know the tool to avoid generating unnecessary costs.
Google Ads allows you to limit the value of the campaigns, so if you decide to spend a thousand dollars, the movements will stop being displayed as soon as this value is reached.
Some keywords are costly, with a very high cost per click due to high competition. But anyway, Google Ads can be a tool that generates good results or even losses. That is why it is extremely important to have a minimum knowledge of the device before making ads.
The main advantage of Google Ads is that you run the campaign, make the payment, and right after, the ad is already in the Google results. Depending on the type of campaign and amount invested, it can even appear in the first position. Read more about it at bredstedt-online.de.
This makes it very easy, especially for those just starting, as it is a quick way to promote your site and get potential customers. But if I can pay Google Ads and instantly have my site on the first page, why should I Optimize my Site with SEO, which is a long-term method?
Understanding SEO (Search Engine Optimization)
When you search on Google, the first thing that will appear are the paid results. Soon after, the results are called organic results, that is, links that do not pay and appear in Google results. Depending on the search among the results, organic and Ads, you can also have local results in which companies appear on Google Maps.
But how to make my site appear on Google without paying? Looks great. Being on the first page of Google without having to pay for it. But not quite. What we must first understand is the high level of competition. An example: The keyword “Link Building Services” Google will show you over a million pages and you can be sure that most of these results are trying to reach the front pages.
But don’t be discouraged. One of the advantages is that the overwhelming majority of these sites have no idea how to achieve these results.
Investment in SEO
Although I say that SEO is free, it is essential to know that SEO takes a lot of time, and this alone is already a big investment since time is money. In addition to what SEO takes to give results (It depends a lot on the market, competitors, etc., but it is an average of 04 months), if you have the time to do optimizations and settings in the website code. But for you to get the first results, you need two types of settings: Off-page SEO and On-page SEO
Off-page SEO is the SEO you do outside your website and is linked to links, which we call link building. Link building is getting targeted links to your site, mostly from authority sites. Links are one of the primary sources of SEO results, and it takes time to get a good link. Google gives a lot of importance to links because they are like pointers to your site.
It’s like a website telling Google that it trusts your website since it’s linking to yours, and if that link is from an authority site, the chances of you getting good results are enormous. There have already been many techniques to get links quickly, even buying links, but Google has already blocked most of them as many used these techniques to get good positioning. And Google is increasingly concerned about the user experience.
Therefore, today one of the best techniques, recommended even by Google, is the generation of quality content which makes other sites naturally generate links to this content.
On-page SEO, on the other hand, is the SEO that you do within the site, that is, the optimization that you do on your site according to Google’s guidelines so that it has good results.
Google considers many factors within a website, ranging from page loading speed to keyword density. Optimizing a page takes time and work. You need to plan and define strategies for which keywords to optimize, etc.
When positioning pages, Google is increasingly counting the user experience as the main positioning factor, so the website optimization factors aim to deliver quality content and a good user experience.
Website optimization already takes a lot of time, and sometimes a website has so many harmful factors that it’s better to make a new one!
Several sites have many technologies that are outdated, non-responsive, polluted code, and other factors that, above all, still leave the site super slow. Therefore, it is often better to start over again since correcting everything can take longer than starting from scratch.
While you can make your website on WordPress, be aware that creating an already-optimized website takes a lot of time and requires study and planning.