Virtual events are taking the internet by storm, allowing people from all over the globe to connect from the comfort of their own homes. As well as being a convenient option for attendees, the overhead costs are removed for businesses so their budget can stretch further than ever before. When you’re planning your virtual events, be sure to consider the needs and wants of your audience so you can deliver a smooth sailing event that keeps your attendees engaged.
1. Plan the right moment
There is a lot to consider when it comes to the timing of your virtual event, differing to the approach of physical events. Virtual events tend to be shorter as there is less mingling and break time as this can disengage the audience and lose its impact. As well as being shorter, the timing will have to fit around your attendees’ daily routine as unlike physical events, the likelihood of them making a day of it is reduced, so pick a practical time such as evening which follows the traditional working day for leisure events or during working hours for business conferences. As well as your UK audience, timings can change completely if you’re working on a global scale. Consider your main demographics and establish a time that suits the majority of the time zones, avoiding antisocial hours that people are likely to avoid.
2. Establish your place in the market
The web is a competitive place, with everyone being exposed to hundreds, if not thousands, of brand communications every single day. Find where you can stand out the most, separating yourself from the rest and getting ahead of your competitors. Have a think about what will be valuable to your target audience, whether that be a virtual training session, networking opportunity, well-known figures or simply a bit of fun. Once you’ve established what your audience want to see, make sure everybody knows exactly what is on offer.
3. Bring likeminded people together
Whatever the nature of your business, your audience will all have some common interests. Use this as a way to bring these people together and create a virtual community which can bring value to each and every attendee. Virtual events can make networking more difficult, so be sure to incorporate some interactive elements like smaller breakout rooms, Q&A sessions or a chat room so everybody can communicate with each other and build up those all important relationships.
4. Expect the unexpected
As with everything in life, there are bound to be some bumps in the road. The technical team involved in your virtual event should plan for any potential mishaps and get some responses in place in advance. As well as having your team on standby, there are likely to be issues on your attendees’ side too. Whether they have issues with internet, logging in or audio, you are likely to receive messages or phone calls so have a customer service team on hand to help. By preparing for these technical issues as best as you can, the chance of the day running smoothly is increased.