To be successful in this digital world, your eCommerce store should have all the services a customer can require, and then some more. In this competitive market, you have to ensure that you provide a better user-experience to your customers than any of your competition. However, it is tough to figure out what different things you can do from your competition.
Some interesting studies suggest that one of the critical factors responsible for a better customer experience is your product listing page. You must already have a product listing page if you are operating an eCommerce store. But, there are several ways to improve it. For example, you can use proxy services for scraping data about your customer’s preferences.
This article will discuss how you can use data scraping to improve your product listing page.
What is a Product Listing Page?
A PLP or a product listing page is a web page on your online store that shows all the products you offer categorized by different themes. The Product Listing Page of your website is a crucial element of the eCommerce funnel as it prompts the site visitors to explore various products and push them closer to conversions. A PLP is usually rich with metadata as it contains several product links that can influence your SEO rankings heavily.
As these PLPs are crucial steps to convert a lead, all the digital campaigns are designed to derive traffic to these pages. Therefore your product listing page must be carefully designed to:
- Encourage user engagement
- Promote product discovery
- Decrease the time required to make a purchase
As these product listing pages often contain hundreds of products, they should be carefully categorized. A well organized PLP can help the customer to find what they need in no time. These are the necessary steps that every eCommerce store follows to ensure a functional website. However, to gain an advantage over your competition, you have to do more.
How to Improve Your Product Listing Page?
No matter how SEO optimized your product listing page is, it won’t convert sales if it does not provide what the customer wants. To improve the user experience, you must understand what the user wants and provide it to them. The internet is filled with data provided by the customers, telling you about what they want. This data is present in the form of:
- Surveys that different websites conduct to ask users about their preferences.
- Reviews and comments about the products and the stores they visit.
- Results and statistics of targeted campaigns.
- Social Media posts featuring the recent trends in the market.
These are some of the publicly available data that the user provides. You can utilize this data to understand the customer’s preference and alter your product page listing accordingly.
Now you know what data you require to make an educated choice about designing your product page listings. However, obtaining this data manually by visiting every website and copying it to your device can be a long and tedious process.
Although you don’t have to do this manually, you can use web scraping services that help you gather all the data on the website. Web scraping means using a web scraper or a bot to collect data on the internet automatically. These scrapers can quickly crawl hundreds of websites and gather all the data to store it on your device.
However, some websites can detect web scrapers and block your activities. To avoid this, make sure to use proxy service for scraping to prevent a ban. Now, let’s discuss how you can use web scraping to improve your product listing pages.
Monitor Your Competitor’s Product for Changes in Their Product Description Page (PDP)
You can use the web scraper on your competitor’s website to monitor your competitor’s PDP. By understanding the changes they make on their PDP, you can create a strategy to make your own PDP more productive and efficient. This will help you gain an advantage over your competition.
Analyze the Reviews of Your Competitor’s Products and Your Products to Identify Commonly Used Keywords
Keywords play an essential role in SEO for any business. Using the web scraper, you can find the most frequently used keywords by the customers in the reviews and comment section. You can then add these keywords to your product description and metadata to drive more traffic to your website.
Keep Track of Your Competitors’ PDP on Multiple eCommerce Platforms
If your competitors have different eCommerce platforms, checking all of them for changes can become laborious. With the help of a data scraper, you can collect data from all of these platforms in minutes and track them efficiently. This will not only save you time and effort, but web scrapers are also to collect data from sources not visible to a user.
Every online marketer knows the importance of a product listing page for chances of conversion. Optimizing your product listing and description page is not enough if you want to succeed in this cut-throat competition. You have to ensure you are giving the customers what they want. Using a web scraper, you can collect all the relevant data and use it to improve your user experience and enhance conversion chances.