Knowing how dynamic the Internet is, it goes without saying that there will be new things to see online in the coming year. If you’re a digital marketer, freelancer, tech geek, or an avid social media user, then you want to be abreast of online trends to stay on top of things as they unfold.

This article briefly discusses some likely online trends to watch out for in 2022.

1. Increased Need for Privacy

As much as we love the convenience the Internet offers us, we cannot downplay how demanding it is of our privacy. When creating accounts and shopping online, we input our emails, bank details, mother’s maiden name, and several other personal information.

And as businesses look towards offering us even more convenience, protecting privacy online would become a greater priority for users in 2022. It’s wise to learn about personal data protection so that you know how websites use your information and how to protect yourself round the clock.

2. Social Media E-Commerce Will Skyrocket

While you may be inclined to think that you’ve seen too many sales ads on your news feed, that’s just the tip of the iceberg. The world is still in its early stages of social media ecommerce, and the coming years will see it expand massively.

According to The Harris Poll, about 79% of businesses say they plan to participate in social media ecommerce in the next three years. So get ready for your Facebook and Instagram feeds to be flooded by sales ads in 2022.

3. AR in E-Commerce Will Become a Trend in 2022

Augmented reality (AR) involves using technology to enhance real-world environments by adding sounds and visual elements. Ecommerce businesses now use AR to help customers try on products or preview their experiences with such products before actually buying.

It’s like trying on a shirt or pair of glasses online to see how it fits before making the purchase. Many businesses had to offer this feature in 2020 since consumers couldn’t shop in-store.

Seeing how much of a norm online shopping has become, we expect more ecommerce businesses to leverage this technology. In 2022, AR will be used at least once a month by about 101.6 million consumers.

4. Metaverse

Oh, you’ve probably heard this! The Metaverse is coming! Despite how much Facebook, now Meta, has been called out for engineering such a seemingly bizarre world, we can’t deny the fact that it’s just around the corner.

The Metaverse will be a new way to interact with the online world. Two people thousands of miles apart can interact like they were in the same room, a beautiful virtual world. They can even play video games together.

Meta has been investing greatly into this combination of virtual and augmented reality tech. Many more complex feats have been achieved before, so this may just add to the lot.

Bottom Line

Several online trends will flood the Internet in 2022. Such trends can be an opportunity for digital marketers and tech experts to step up their game, and regular users would have new things to keep them engaged.

Nevertheless, whether you’re a developer or consumer, brace up, get your devices ready, and make the most of whatever comes.