The pop up email sign up form is one of the most effective marketing tools you have at your disposal. It can be used to entice new customers, promote special discounts and great deals, and send users to your site at the most opportune moment.
This means you need to be careful that you don’t end up hurting your business and actually turning people away with a bad pop up email sign up form. This guide will tell you about five email pop up mistakes and how to avoid them for promoting your business.
Types of Pop Up Email Sign Ups
In this section, we will look at the basics of what pop up email sign ups are and the different types of them so that you can be more informed when setting up your email sign-up form.
The opt-in popup is one of the most effective and widely used email sign up templates. It’s a small window that appears when a user has just finished interacting with your site in some way, typically after they have filled out a form or made a purchase.
The popup will ask your potential customer to confirm their email address so that you can add them to your list. The opt-in popup works well because it focuses on the behavior of your potential customers, who are often already engaged with your brand and might just need a gentle push to get them over the line and give you their details.
Exit Intent Popup
The exit intent popup shows once a user is leaving your site. It’s similar to the opt-in popup, except that it appears right at the point of leaving.
With this popup you’re encouraging your potential customers to stay on your site and be counted as leads, and to make sure they don’t forget these lead details by clicking through immediately to get them filled out. Exit intent popups are useful because they let you follow up with visitors who have already left your website.
Trigger Tab Popup
The trigger tab popup appears when a user is on your site and has just completed an action. For example, they may have just viewed one of your pages, clicked through to another page, or made a purchase.
This way you’re reminding them to sign up and get their details entered into your database, so that you can follow up with them later. This kind of pop up is useful because it gets them immediately involved in the process of getting their details, which means that they might be more likely to take the time and effort to fill out the form.
5 Popup Mistakes to Avoid
Designers, developers and other people who work on your site will often think of the pop up email sign up forms as a nice extra for customers who have already bought from you.
However, making mistake 5 of this guide will actually turn them away from buying in the future. Let’s take a look at which mistakes you want to avoid.
Triggering Pop Up Email Sign Ups Too Soon or Too Late
One of the most common errors that pop up email sign-ups make is placing them too early or too late in the sales cycle. This means that you’ve created your pop up email sign up form too early or too late, as in you have sent it out before your customer is ready for it and has had enough time to contemplate whether they want to spend more time with you.
You should be sending the pop up email sign ups at the point of maximum engagement when your customers are about to spend more time with your company, not just some of it.
Communicating Irrelevant Content
Another mistake that people often make is to send out the wrong message through your pop up email sign up form. It’s easy to assume that your potential customers must know everything about you already, so you start putting loads of information about what you do into your pop ups.
However, if this information is irrelevant to them or if they haven’t even been thinking about what you do at all, then telling them all about it will cause them to be even less interested in a future purchase.
So, make sure that anything you put on your pop ups actually pertains to your customers and their interests. In fact, try out different triggers to find the most successful and engaging one.
Requesting Too Much Information
Another common problem is when the pop up email sign up form asks for too much information. For example, you might have a pop up with a big form asking for your customer’s full name, email address and even phone number.
The truth is that most of your potential customers probably won’t want to give all this information away, which means they will most likely click the ‘X’ down button to dismiss the pop up. Now they won’t be taken through to your website, which will mean they don’t receive any emails from you at all.
Providing Insignificant Offers In The Popup
Another thing that can get in the way of your pop ups is offering them an insignificant benefits in exchange for their contact details.
For example, if you offer a discount on a particular product which your customer already bought, and they have all their information already, then giving them just 10% off is hardly worth the effort. Instead, offer up something more substantial such as a free product or reduced price on a future purchase.
Using Poor Design In Pop Up Email Sign Ups
Another common mistake made with pop up email sign ups is to have poor quality images or even bad design in general.
This doesn’t just mean that they are unattractive but also makes your company look untrustworthy and unprofessional. It can get in the way of you converting your potential customers into paying customers, which is obviously something that you don’t want to happen.
So, make sure that you test out different designs and other features of your pop up email sign up form before you go live with it. It might be necessary for you to set it up as a test so that you can see how people interact with it without getting distracted by the rest of your website.