Building backlinks to the real estate website can increase the exposure of the SEO efforts, but only if done correctly. Link-building strategy for real estate websites can be used to draw attention to the company and the web content they publish. The increased site traffic resulting from a successful link-building strategy correlates to greater brand awareness, trust, and customers.
The real estate industry is among the finest industries when it comes to employing link-building to bring in new clients. It has become common practice to look for properties online and consult with real estate agents and other specialists before selling a house. It indicates that if the real estate business can implement a solid white-hat link-building strategy that brings their brand, services, and reputation out there – where their target audience is – they will receive a great chance to grow up sales and build a large client base.
However, to make the most of the backlink opportunities, one must remember that the foundation of every successful real estate link building strategy begins with setting goals and high-quality and helpful content creation and publication.
Establishing Clear and Measurable Goals
The most efficient strategy for link building is one that is carried out with realistic objectives in mind. The goals may be as follows:
- Increasing the authority of the website domain;
- Developing personal connections and business alliances within the confines of the region;
- Boosting the amount of organic traffic to the site or blog;
- Promoting keyword ranks for high-volume keywords;
- Building the position as a thought leader within the sector.
The time frame should be considered when setting goals for the backlinks strategy. It could take anywhere from three months to a year or more before measurable results from the link-building plan become visible. So it’s crucial to take small steps.
For instance, perhaps one of the goals for the upcoming year is to increase the amount of organic traffic to the website. It’s possible that this will be particularly challenging in a sector where competition is fierce. To get there, the business should first focus on smaller goals, like getting a few new backlinks each month. The website’s traffic and authority will gradually and steadily improve, which will assist in accomplishing the long-term objectives.
Creation of Quality and Authoritative Content
Increasing the number of backlinks to the website starts with producing content that deserves to be cited in the first place. If the webmasters of other platforms are going to link to the website content, post, or blog, they will want it to be of high quality. Moreover, the content must be meaningful and emanate from a trusted figure.
What is it that the potential consumer would like to learn more about? What competitive advantage does the company possess to meet the requirements of these customers in need of real estate solutions? When making a content plan as the first step in a link-building strategy, it might help to think about these questions. In fact, when it comes to the real estate industry, there is a diverse selection of important things that can be discussed.
Broadening the SEO Content
Relevant and unique content is a solid foundation for a successful link-building strategy. However, a real estate agent or broker should also produce content not only on common topics but also on topics that are broadly useful within the real estate industry.
Tips on decorating, entertaining, and managing finances are always great subjects for articles. How-to guides for house improvements and articles about emerging design trends are also popular. It is essential to completely flesh out the content hubs and update them continuously to ensure they remain relevant. As a result, they will be able to support the backlink strategy strongly.
Taking Advantage of Local Search Engine Optimization
Going local with search engine optimization and link building is a simple task for real estate industry businesses. Buyers are interested in learning about the local schools, hotels, shops, and entertainment places that may be reached near the company’s service area. They are looking for information on the typical average home sales prices in particular cities and even in particular zip codes. The real estate company implementing local SEO and link-building can become the one that responds with answers to their queries.
Additionally, sellers are interested in learning about patterns in the pricing of homes in a specific area. They might even be interested in local staging companies or services (similar to those in the region where the real estate company works), which can assist them in selling their house. These are excellent subjects on which to base content hubs, blog posts, and articles to be published online.
Targeting Right and Relevant Resources
Building links is the next step that should be taken after establishing the content hubs and getting started on content production. Promoting the website to local directories is usually a good idea, but there are other approaches one needs to learn and carry out to acquire significant traffic. It is essential to find various authoritative resources willing to link back to the real estate business platform.
For instance, there may be a well-known culture journal in the company’s region for which a guest blog post may be written. In fact, any of the topics covered in the preceding article sections are excellent ideas for developing writings that are both interesting and valuable for prospective home buyers and sellers to read. Other authoritative sources that are likely to give quality backlinks from the article, blog post, or bio include university housing websites, sites for chambers of commerce, and digital newsletters published by schools.
The Bottom Line
The importance of link-building for ranking real estate companies’ sites cannot be overstated. It is a valuable SEO technique that helps the website rank highly in search engine results and builds the reputation and credibility of the company. However, in order for this real estate SEO tool to be as effective as possible, it must be implemented correctly. It means that it must begin with a clear plan and then be carried out step by step while keeping track of each backlink. In addition, it is not advised to contain any “black hat” practices of link building, which can provide outcomes quickly and result in bad consequences.