Search Engine Optimization is essential to grow your business and get it on top of the search engine. If you have a website, you need SEO to optimize it to reach the top of SERPs. It is a continuous process, which is also versatile.
Also, users’ perspective changes and search engines like Google are constantly changing their algorithm.
Here are 6 SEO mistakes you need to ignore if you want to save yourself from penalization.
Mistake 1: Building Bad/Spam Links
When you build bad or spammy links and too many at that, you may face penalization. It’s crucial to avoid building poor-quality links because search engines like Google interpret this as an attempt to manipulate rankings, which can result in penalties. Quality backlinks play a pivotal role in SEO success. They serve as endorsements from other reputable sites, signaling trust and credibility to search engines. This, in turn, significantly influences your website’s visibility and authority. Link building London services act as a catalyst, propelling your website to higher search engine rankings, thereby attracting more organic traffic.
Agencies such as SirLinksalot specialize in the creation of these high-quality backlinks. Their expertise lies in utilizing strategies that align with search engine guidelines, ensuring the acquisition of organic and credible links. Working with such agencies means more than just obtaining links; it’s about implementing strategies that can positively impact your website’s overall ranking and reputation in a sustainable manner.
Mistake 2: Misusing the H1 Tags
H1 tags are a highly essential part of your content. Firstly, it provides a structure to your content that makes it look presentable. Also, it helps the search engine understand what your content or page is all about.
However, people can start misusing the H1 tag by using it incorrectly or excessively. When you do that, it comes across as trying to get a better ranking and traffic by manipulating the algorithm. Thus, restrict using the H1 tag excessively. Furthermore, using it properly helps your website with organic traffic and ranking.
Mistake 3: Overstuffing Keywords
Every other person you talk to will suggest writing as many keywords as you can in content. According to them, that will get the attention of the search engine and help you rank better. It does get attention from search engines but in a negative light. If they see content stuffed with keywords, search engines will flag it as content written poorly. So, neither your content will see the light of the day, and you get penalized too. Avoid this mistake when you work with the experts from Local SEO Pal.
Mistake 4: Spinning the Articles
When you publish spun articles, it can be troublesome for you. Not only can search engines penalize you if they figure out that you are spinning articles, but it can lead to legal troubles with the original writer.
Thus, ensure that you always write new content. If you are working with writers, make sure they know this rule. Otherwise, you may have to pay a high amount for it.
Mistake 5: Using Duplicate Content
There are thousands of blogs on literally every topic out there. However, you can still add something new or valuable to that content. You do not have to copy or write duplicate content on your website. If you do so, search engines will penalize you by throwing you on the 100th page of SERPs. And from there, no customer will ever be able to find you.
Thus, always try to write something new & valuable for your blog or website and make sure to take advantage of seo tools free.
Mistake 6: Trying to Hide Sponsored Link
If your website has a sponsored link, don’t hide this fact. It is not against the law to have a sponsored post. Though, hiding them is against the rule. To ensure this does not lead to penalization, follow the nofollow sponsor link rule.
Clues your website is penalized:
- Your website is not ranking even on your brand name.
- If you were enjoying ranking on the first page of SERPs, but now you are slipping back to the later pages , it’s a giveaway that your site is penalized.
- There is no evidence of your site existing in Google’s cached search-results
Google started changing its algorithm in 2000. Since most traffic comes from Google, you need to avoid these SEO mistakes to avoid penalization.