An IP (Internet Protocol) address is a string of numbers (1 to 3 digits separated by dots) that identifies a device connected to the Internet or other computer network. IP addresses are essentially a code that allows all devices (computers, phones, servers, etc.) to “communicate” with each other over the Internet, regardless of their location.

Each number can range from 0 to 255, so an IP address might look like this: 23.135.0.206.

Since IP addresses identify the host and location of a server, without them we would not be able to send or receive information on the Internet. It’s like throwing an empty envelope in the mailbox. But how does dedicated hosting with your own IP help improve SEO? Let’s talk in this article!

Increased Speed = Improved Rankings

The speed of your site significantly affects the ranking results in the SERPs. That is why you need to strive to ensure that your site works as quickly as possible.

If your site is based on a shared server, it will have the same IP address as its “neighbor sites”. And if the “neighbor sites” process heavy content daily and receive a lot of traffic, this can slow down your site.

Because of this, your site will begin to sag in the search results.

If you’re looking for maximum speed, buy a server with SSD drives that read data many times faster than a standard hard drive. We have many options for SSD with different sizes – look, choose, rent!

Security = Independence

Another, even more pressing issue with shared servers is that on a shared server, your website can share an IP address with another website that has been flagged as spam or malware. In such cases, some network security software may “nullify” requests to these IP addresses, making your website unavailable.

Also, some antivirus programs can block all websites with the same IP address as the malware. Because of this, your visitors will pop up erroneous, but no less alarming windows like “This site may harm your computer.” or “The website contains malware.”

Buying a server with a dedicated IP address is a good way out of the situation described above. With a dedicated server, you won’t have “neighbors” that could damage your site.

Renting a Dedicated server Deltahost – https://deltahost.com/dedicated.html – will save you from problems with speed and security. Here is what we offer you:

• Servers for any tasks
• Available rates
• Ability to upload files to the server
• Root rights and remote access 24/7
• The possibility of scaling, i.e. the ability to increase the number of processors, RAM and the amount of SSD disk (or several SSD disks).