If you are reading this article, you probably want to optimize your SEO efforts to generate organic search. Why wouldn’t you? This is the best of what any well-formulated and executed SEO strategy hopes to achieve.
This is what digital marketing strategies aim to achieve- all the benefits without having to spend a penny to search engines to buy your traffic!
In this article, we are going to understand organic search better. We are going to look at some of the major benefits of organic search and assess why and how it is the most important component of SEO in 2022.
Organic Search: Meaning and Definition
There are various ways of driving traffic to your website. One common and easy work is to simply pay search engines like Google through Google AdWords and become a part of a keyword auction system.
PPC Advertising drives traffic to your website as long as your budgets last and stops immediately thereafter.
As stated in this article, another way (or the harder and tougher road as I would like to call it) is through SEO and Organic Search. In this form, traffic is generated to a brand website through accurate and high-quality content creation that seeks to address the user’s search query and intent.
The algorithm of the search engines determines the authenticity and credibility of the search result. If it finds that a particular page is fulfilling all the organic ranking factors then it makes the user see that web page as part of its top results.
The user visits the web page, gets satisfied, and proceeds to do what is asked of them. Why should you focus on organic search more than PPC is a question that gets thrown around a lot?
The answer is simple. According to Digitrio, over 86% of all search results conducted by users on search engines are organic in nature.
If that doesn’t answer your question on why SEO is better than PPC, I don’t know what will!
How to Optimize your SEO for Organic Search Performance?
In this section, we are going to briefly list down some factors that can be used to optimize your SEO for improving organic search performance. Bear in mind that all these factors are part and parcel of a search engine’s own algorithm which it uses to rank higher.
- The algorithm analyses the link structure that exists in a website. This means that both the external and internal link structure need to be spot on.
- The quality of the backlinks that are powering the website also should be considered. Relevancy and authority in link building are very important in this regard.
- Technical SEO factors like URL structures, Meta Titles, Descriptions, Site Loading Speeds, and Mobile Optimization are all ranking factors for organic search.
- The accuracy, authenticity, and quality of the content and how far it is being able to address the user’s search intent can help optimize organic search performance.
- The addition of videos, images, and infographics to elevate the experience of the users adds to the content quality leading to better traffic figures and SEO metrics.
- The security and SSL certificate (HTTPS) play a role in building confidence for the site’s credibility not only for search engines but also for users.
All the above factors play a major role in improving organic search results and performance. Additionally, the site’s UI and UX also play their part in reducing bounce rates and on-page time.
Benefits of Organic Search for your SEO Strategy in 2022
- Firstly, you need to understand that organic search helps you save money. Yes, you are spending on SEO professionals, retainers, and tools, but that cannot be in any way compared to the huge sums of money you would hand over to Google to drive the same volume of traffic.
- Secondly, organic search results last forever. For example, unlike PPC when it stops as soon as your budgets stop, it does not happen with organic search. Once you generate the traffic and start ranking, you stand to enjoy the traffic forever!
- Thirdly, this is the form of traffic that is generated by following the directives and guidelines of the search engines. This means that your site is a favored one as it is being able to help online users by providing efficient answers to their queries.
The Bottom Line
If you are doing SEO, Organic Search is your goalpost. Without this, you will not be able to formulate strategies or do justice to any execution as far as SEO is concerned. This is the gold standard in the world of digital marketing for one and all. If you have any questions, which you would like us to address on the topic of organic search, please let us know in the comments below.