Search engine optimization is a complex task that requires you to follow the rules and algorithms strictly. Several parameters determine the outcome of your SEO strategies, and keyword optimization is one of them. Successful keyword strategy requires optimal use of focus keywords in content so that Google can pick its relevance and match it with user searches to get your page on top of search rankings. But marketers can go wrong if they think that keyword stuffing will help because it can do more harm than good. Let us explain why it is vital to avoid the practice right from the start.
It can fetch penalties from Google
When it comes to internet marketing, there is a clear line between right and wrong. Search engines are more serious than ever about enforcing the rules. Keyword stuffing was a common practice in the early days of SEO. But marketers consider it as a black hat strategy now. If you intentionally include target keywords numerous times on your page, there is a good chance of fetching penalties from Google. Your page rank will fall, and your website may even be blacklisted. It means that years of hard work go to waste in a day, and you may never be able to get your site back in searches.
The bounce rate may increase
You may save your website from Google penalties for keyword stuffing for once, but there’s hardly anything you can do about the bounce rate if you follow this practice. You can rely on an eye-catching Website Design to keep the visitors on the site, but only relevant content will make them stay, explore, and convert. Keyword stuffing can increase the bounce rate because users are less likely to stay on the site if they see spamming content with overuse of keywords. Only readable, engaging, and informative content with optimal keyword usage gives them good reasons to read on and take more interest in your brand and offerings.
Your credibility may take a hit
Surprisingly, overuse of keywords on your website can even hit the credibility of your products and brand. Good content focuses on the natural and optimal use of focus keywords. It happens in a way that they add value and engage the readers rather than only impress search engines. Internet shoppers are smarter than ever, and they can easily make out the intentions of businesses from what they see on their sites. Not paying attention to keyword optimization is enough to tell them that you are only a run-of-the-mill spammer who doesn’t care about serving quality for them. It sends across a wrong impression, which is the last thing you will want to happen.
The way you use keywords in your content can make or break your marketing strategy. It is best to steer clear of stuffing, even if it seems like an easy shortcut. Google will eventually get you for following the wrong practice, and your readers will not have a good impression.
You should focus on providing quality content that blends keywords seamlessly so that they add value to your website and get attention only for the right reasons. Use a keyword planner if you’re struggling with relevant keywords.