Mobile apps are the reason most people enjoy using their phones. Aside from the necessary phone calls and texts, apps make it worthwhile to carry the phone around whether for business or pleasure. According to a Telegraph report, 78% of Britons own a smartphone and spend, on average, 24 hours a week staying online. This data reveals a huge potential for any business looking to grow.
1. Brand Awareness
With smartphones, every time the user unlocks their phone, they see your logo on their home screen. The same report showed that on average, Britons check their phone every 12 minutes. Taking that into account, an app provides great brand awareness for your business because you are always in sight.
2. Customer Experience
Gone are the days when one had to go online and manually visit a website to acquire information or make inquiries. More businesses are coming up with creative ways to please their customers effortlessly. One of such ways is to simplify the processes involved in serving the customer and making it available 24/7. Reputable business app developers such as PageLizard incorporate an in-app messaging feature so your customers can chat with a representative during office hours or with a Chat Bot outside office hours. Either way, they are taken care of all day. This kind of app development gives your customers a unique experience.
3. Direct Marketing
It is far cheaper to market to customers who already use your app than it is to try to get new customers. When you add new products and services to your business, you may simply push a notification on your app and instantly reach all your customers. This not only saves you money but also increases efficiency.
4. Extra Source of Revenue
You can use your app to provide an extra value-added service for a little fee such as a subscription to an exclusive information club. This could turn out to be a major source of revenue if a majority of your customers join in. Another way you can earn money from your app is by allowing a third-party to advertise their business to your customers. The more customers you have, the more the revenue you get.
5. Deep Analytics
Apps provide valuable insights into user behavior such as conversion, time spent on the app, location, demographic, and engagement. It allows you to understand how your customers interact with your platform. With this information, you can experiment with different marketing and sales strategies. As a business, you should determine what your mobile app goals are. Is it to promote a product or service? To generate extra income? To boost traffic to the website? Regardless, you will be able to optimize your app to help you achieve your goals.
Interestingly, a lot of businesses are yet to build an app to complement their website. They are missing out on a whole demographic of customers by simply not having an app. Build an app for your business as soon as possible to begin enjoying the benefits mentioned above and outperform your competitors.