Geolocation tech in mobile applications enables developers to know where users are, and thus, use this info to improve their provisions. For this reason, location-based services have enhanced our lives in ways that were not contemplated before. As of 2019, the inclusion of geolocation capabilities is considered an essential trend in the development of mobile applications.
Today, the majority of smartphones on the market are GPS enabled. As a result, they can do the following:
- Determine the real-time location of a gadget.
- Check the movement of a user from one point to another.
- Give the exact distance between two locations.
The above information is invaluable to application developers as it helps in providing a better experience for customers. That said, here are specific cases where the use of geolocation in mobile applications is expected to continue improving our experience as we head into the future.
Travel and Tourism
Are you planning to go abroad, to unfamiliar territory, or just thinking about having a random walk in a new area? Then you know how important the following info will be:
- Your location at a specific time;
- The exact route from place to place;
- The forecasted weather conditions of a particular area;
- The best places to visit within a particular locale.
Having a navigation application at hand guarantees that you have all this info for a fruitful and issue-free holiday. Long gone are the days a tourist had to stop locals, asking for the right direction.
Taxi and Transport Services
It is perhaps one of the best-known application cases of geolocation technology. Today and in the foreseeable future, we can expect to continue leveraging navigation-enabled applications such as the ride-hailing Uber and Lyft apps. With such applications, users can know the exact location of a rider, the person who has accepted their request, and how long will it take before the taxi driver arrives at a pickup point. Also, drivers have access to the customer’s location details, enabling them to get there without having to make constant calls asking for directions.
Real Estate Business
Geolocation tech allows real estate business teams to know the locations of their target audience fast. After that, they can proceed to create client maps and send their marketing materials to regions with the highest concentration of prospective buyers. By implementing this targeted marketing strategy, real estate companies get to save on costs, thereby boosting their ROI.
Moreover, geolocation-enabled real estate apps allow involved teams to provide their prospective clients with detailed routes to various properties. This way, it becomes easy to guide customers from one property to another, covering more ground in as little time as possible. By the end of the day, real estate teams that leverage geolocation solutions will have shown more houses than those that do not.
Lastly, geolocation tech allows real estate companies to offer customers custom routes to properties that match their price range and location.
Do you want to create an application with geolocation capabilities for your business? You can create a GPS app for either Android or iOS by working with a reputable developer. It is a plausible route to go, given that many startups and businesses today have a mobile app that is geolocation-enabled. As such, by creating one for your business, you stand to gain a lot in terms of staying competitive in the cut-throat commerce scene.
Navigation-enabled applications have proven to be invaluable when it comes to enabling deliveries. E-Commerce stores and online services use this tech to track the status of order delivery, from the very time the order was sent to the expected time of arrival. As such, any company involved in ferrying goods from the store to the customer is bound to find such an opportunity extremely useful.
Geolocation technology allows event marketers to analyze potential venues to find those that match their objectives. Apart from that, this tech has made it possible for marketers to push their events based on specific personalization and segmentation criteria. Event marketers are now able to design and send brochures/ flyers that appeal to the interests and trends of their target audience.
Thanks to geolocation tech, event planners can also follow up on attendees, while many brands can take the opportunity to inform people of any upcoming events within a specific locale.
Geolocation technology goes a long way in enabling local services. It allows people that live within a particular geographic location to develop, share, and also discuss local information. This way, it helps bring communities together, improve localized amenities, and boost the value people in a specific locale get from their service providers. Best of all, geolocation tech continues to help in the dating scene. It enables users to find their perfect matches by making couples with the people around them.
For entrepreneurs, geolocation comes in handy when it comes to marketing efforts. It allows marketers to target their local audiences more effectively, leading to better customer retention and acquisition.
Benefits of Having a Navigation Application
Some of the benefits businesses can reap from developing geolocation enabled apps are:
- Increased profits due to providing customers with way more targeted offers;
- Better brand awareness as a result of initiating personalized promotion strategies;
- Customized offers to geo-targeted audiences;
- Improved customer loyalty as brands will develop better relationships with customers by providing them with location-appropriate solutions and offers;
- More info on customers leading to making effective business decisions.
To conclude, these are some of the areas where geolocation tech impact is expected to continue. By adopting this tech, you can expect to reap the benefits we have covered above in your business. Keep in mind that choosing the right location-based mobile technology for your company actually depends on what you are trying to accomplish. In many cases, a combination of these technologies is ideal. For example, this touchless payment and in-store m-commerce platform we built for a client.