Have you ever wanted to know how search engines and humans interact with each other successfully? And when you came to know about NLP as the vital factor, did it amaze you how intelligent ML algorithms with minor tweaks become a game-changer for companies to maximize their ROI. To understand better their potential customers find marketing opportunities.
If these are all cases you have in mind, this blog will give you clear-cut ideas about NLP and five ways to boost your customers’ experience using NLP.
What is Natural Language Processing?
NLP stands for natural language processing; it’s a medium through which machines interact with humans through machine learning algorithms. These algorithms are smart python codes that convert human languages into machine codes and vice versa. NLP is also a subset of artificial intelligence that analyzes and interprets human verbal statements, and it does all without human interventions.
How Does Natural Language Processing Work?
It breaks down the words. Sentences, phrases to binary codes that computers understand. And look for the match to find the exact match over the internet and then convert it into human-understandable language and get you the search queries. It is how NLP works. The best example is the Google search engine and its result page.
One Classic Example of How NLP Works on LinkedIn
You must be very familiar with LinkedIn and be active there all the time if looking for a job change or learning new concepts under your domains from relevant experienced people.
Let’sLet’s suppose you’re looking for a job and choose LinkedIn because you can make connections and reach out to the HRs directly. And you’re interested in ML engineering, and when you type it on the LinkedIn search bar, enter the location, and hit enter, you get multiple job opportunities.
All you need is either apply directly or look for the HRs making a hiring alert to hire for your profile so that you can reach them directly through the mail, cover letter, and work portfolio. Now, what do you think? How did that happen every time someone types a name to make connections or job titles to apply for the job?
Everywhere NLP plays a crucial role in providing better services to customers and users to solve their queries in the best way possible. Either you want to make new connections or look for a job, NLP does everything in the backend and has always been a game-changer, for no wonder why search engines and bars are so flexible today.
5 Ways to Boost Your Customer Services Using NLP
Suppose there are so many happy customers around the globe. It’s because of NLP. NLP can enhance the customer experience for potential customers who visit their websites, from established firms to startups. But there are some crucial steps that many businesses often do not consider doing. Still, they are always essential to maintain your online reputation and solve customers’ queries in no time.
Let’s understand these five steps in detail for better understanding.
Speech to Text Applications
Must you be very much aware of voice search? Don’t say you don’t know about it yet. If you own a smartphone, google assistant is your virtual assistant, and you ask to google anything you want to know. Apple has Siri, Windows has Cortana, and Amazon has Alexa to help you search with anything without just typing. Using voice search has grown 30 percent since 2020, and the number will continue to increase.
What the future lies in this?
- Today you open your phone using face recognition. Maybe tomorrow, you can access an account recognizing the tone.
- Saying in your native language when letting NLP changes in their native language, what else customers love other than their native language.
Customer Service Chatbots
Businesses love leads coming in and turning them into customers, but they spend vast amounts of money running ads, funnels, creating content, and still, they fail. Because customers can’t interact directly and there are many tools with intelligent algorithms that even take care of your visitors in your absence. Capture leads for you while you sleep. These tools are chatbots; once you fit the code on your website – they are 24 X 7 active; chatting with your prospects in their native languages helps you grow your profits while you grow your business.
It is no wonder why the demand for chatbots has increased to 80% worldwide since 2020.
Built-in Search Bar on Websites
Having everything on a website to display makes it clumsy, tiresome, and unorganized. Therefore, keeping it clean and using a search engine can solve lots of your problems and bring your website back to vivid.
Visitors don’t have much time to come to the website and read the entire thing if you have a search bar and relevant content that will make their work easy. That’s the reason why 50% of the visitors land on your website and directly go to the search bar to find their most relevant content or products.
But your search bar won’t show relevant content if NLP is yet to implement it. Therefore, search bars also suggest the right searches if you type your queries wrong and take you to the right place to show the right suggestion.
Analyzing Customers Feedback
Feedback is very crucial for all businesses. It helps you know where your business lags and what products from your firm have the best demand in the market to fix the flaws and look for better marketing opportunities to sell them better.
When you get negative feedback too, how you deal with those situations to handle the pressure is also crucial. You can’t please everyone as a company. Instead, you can get to your maximum customers.
You will feel surprised to hear that 77% of the consumers read reviews compared with multiple variants before going for the final one. And that gives them surety and immense satisfaction that that product can add value to their life.
For this, NLP and sentiment analysis is crucial to understand and identify the top-level priority of the customers.
Sentimental Analysis To Understand Their Emotions
Although customer feedback is crucial, what makes a business stand out from the rest – understanding customers in a better way and catering to their needs, sentimental analysis helps to know how much customers feel satisfied with the products and services your company sells.
It comes from customers’ sentiments and emotions when they use a particular product and review it. It strictly breaks down to happiness, satisfaction, difficulties, or anything else that comes with the consequences. On the other hand, it helps companies to create better products to bring more pleasure.
- Like the time it takes for the delivery from the warehouse to customers’ doors.
- The emotions that are yet attached to the products.
So that you can improve them further because the little care you add to your products gives them a brighter smile for every occasion.
This blog is your go-to guide for how to enhance your customer service and make them better using NLP. In this blog post, you learn about NLP, its definition, and a few classic real-time examples you can relate to a lot.
And five metrics you should start looking for and implement in your firm to enhance the customer experience and give them the best services they love having hassle-free and right on time.