Email marketing is still becoming the best channel to grow your business, at least if compared to social media marketing since you don’t need to worry about the algorithm change that often happens without you expected. Building an email marketing channel might take more efforts and also tools, but it is a good investment for a long run.

When it comes to email marketing, there are a bunch of tools you can use out there. If you haven’t subscribed to a certain tool, there is a tool you should be trying. It’s SendPulse.

The concept of email marketing itself is basically simple enough. You collect as many email addresses as possible. Then, you can send a bulk messages to those email addresses regarding your business. Be it new product offers, special offers, giveaways, article updates and so on. However, the practice has never been easy as it seems. You need an appropriate tool to run a better email marketing and SendPulse is a worth-trying tool.

What is SendPulse?

Simply put, SendPulse is an email marketing tool. You can use it to collect email addresses by installing subscription form on your website and then perform further process to the email addresses you have collected. If you run an ecommerce business, you can use SendPulse to send emails about special offer or new product items. If you run a blog, you can send weekly roundup or article of the day directly to the email addresses of your subscribers.

Sure, SendPulse is not the only tool to do such tasks. There are dozens similar tools with the same capabilities to SendPulse, like MailChimp and MailerLite. But, SendPulse has some pros compared to those two popular email marketing tools. SendPulse is not merely an email marketing tool. You can also use it to send bulk text messages, provide web push notification and send bulk messages to Viber. Furthermore, SendPulse also offers SMTP service.

SendPulse was among the 3 finalists of The Next Web SCALE 2016 program. It was also recognized as one of the best startups of 2016 by The Next Web. SendPulse is also a great email marketing tool if you have a startup business since it offers Startup Accelerator Program that provides a $5,000 grant for email marketing development to all the participants. It’s a huge opportunity to grow your startup.

Features

Before digging deeper into its features, let’s take a look at what is the interface of SendPulse looks like.

As you can see from the screenshot above, SendPulse comes with a simple enough interface which will benefit you in learning how to use it, especially if you haven’t worked with any email marketing tool before. The menus are very clear. To start a new campaign, for instance, you can simply click the Create a campaign button. On the next step, you can select the existing mailing lists you have on SendPulse.

One of the biggest problems regarding email marketing is how to collect email addresses. The vast majority of email marketing tools offer a feature to allow you creating a subscription form which you can install on your website. The problem is, not all tools offer decent subscription form themes. In some cases, users have to use third party form builders to get a decent form. Of course, you can create a form yourself, but not all people have a coding skill. Even for creating a subscription form.

The subscription form templates offered by SendPulse are beautiful enough. So much worth to use. There are four form types you can choose from: embedded, popup, floating and fixed. If you can’t find a form that suits your taste, the drag and drop form builder allows you to create a full customized subscription form effortlessly.

Another feature that will make your job be much easier is an email editor.

When creating a new campaign (bulk messages) you obviously want your message looks professional. While you can create a new message template, SendPulse also already has several ready-to-use templates to allow you to work more quickly. Or, you can also import your own templates in case you have ones.

There are several elements you can add to your email template in case you opt to create a new one. Some of which are buttons, videos, images and social media buttons. Following is the look of SendPulse email editor.

Your job is not finish at sending message. You should also keep an eye of the performance of the message you sent. The good news is, SendPulse also has a handy report feature. This report will let you know the percentage of open message, location and devices. You can also export each report to XLS format for a further analysis.

Another useful feature you will probably love to is Automation 360. This feature allows you to set such things as automated thanks message to the site visitors after they made a purchase or become a subscriber.

The compatibility with other apps

When working with an email marketing tool like SendPulse, managing mailing lists is the crucial thing to do. There are many ways to add new email addresses to the existing mailing lists.

First, you can use a subscription form to collect email addresses. Second, you can also manually enter email addresses or uploading either a CSV or XLS file containing email addresses. One other method you can use to add email addresses to the existing mailing lists is by importing the existing mailing lists from another email marketing tools. There are several similar apps in which you can import the mailing lists from, including MailChimp and GetResponse.

Free version vs premium version

SendPulse is a freemium tool. This means that you can use it for free for as long as you want, but there are some restriction you have to deal with. Free users of SendPulse are only allowed the maximum of 15,000 emails per month, while the maximum number of subscribers is 2,500.

As a comparison. The free version of MailChimp only allows you to collect the maximum of 2,000 subscribers with the maximum emails you can send per month are 12,000. The major difference between the free version and premium version of SendPulse is when you want to use the SMS service. The free version of SendPulse only allows you to send SMS to 10 people. But first, you need to add some funds before being able to send any SMS.

Conclusion

There are a lot of email marketing tools out there. SendPulse is worth-trying since it comes with a bunch of features. As mentioned earlier, SendPulse is not merely an email marketing tool. It’s an integrated email marketing tool.

Almost forgot to mention. You can also schedule bulk emails (and SMS) with this tool so you can focus in gaining more subscribers. There are three major things offered by SendPulse you can use to stay close with your subscribers: bulk emails, bulk SMS and web push notifications. Combining these three common features the right way, it can help you to get an unexpected outcome. Overall, SendPulse is a great tool you can use in your email marketing channel.