Facebook is one of the top-ranked social media platforms in the world. It holds more than 2.9 billion active users. This platform brings in tons of opportunities for its users to leverage Facebook’s massive reach to grow its websites, businesses, and more. Every person or brand available on this platform is there for a reason. They are eventually present to get more business-related benefits or other opportunities.
However, driving more business through Facebook can have a different meaning for every business. Each person will have their objectives associated with their type, such as improving online sales, building awareness, driving in-store sales, promoting a mobile application, launching a new service or product, and more. Regardless of the purpose, there are a few significant steps that individuals should take before their Facebook fans can turn into a real business.
In the initial stage, they must build a good amount of audience on their page, drive inbound traffic to their website, nurture all the traffic to qualified leads, and turn those leads into their customers. Whether you are a media organisation, public figure, or page owner on Facebook, it is essential to understand what your followers like, who your followers are, what is working well for your views, what they actually care about, and so on. People can usually listen to others saying things such as like us on Facebook, as it has become a common phrase.
Facebook likes are one of the essential things on your post or page as they are always visible to everyone, which helps in increasing your reach, finding new audiences, and driving more business. With the help of page likes and post likes on Facebook, the new visitors can have social proof of their business. In addition, it lets page owners gain trust and engage more users with the content on their Facebook accounts.
How to get more likes on Facebook Business Page or Post?
Mentioned below are some of the significant ways through which people can have more likes on Facebook posts or business pages.
1. Run Facebook Ads
People who are trying to know how to get more likes on Facebook must have the easiest solution to running Facebook ads. They can run engagement ads through which they can have an increment in likes of their page or post and enhance the visibility of their brand on Facebook. Even if people run conversion ads, there will be an increase in likes as well as followers. If users like the ad content, they will likely engage with the post and likely like or follow the page. For example, individuals with a major goal to get store sales might run a conversion ad and still improve their likes on their Facebook page.
2. Invite People to Like Your Page/Post
One of the easiest ways to increase the number of likes on your Facebook page or post is by inviting friends, family members and more. Once an individual begins to run ads for their post or page, Facebook will occasionally send them notifications, asking them to invite people to like their page. They can typically find it if they run engagement ads. Then, they would get more people they could invite to like.
Even though you manually invite people, you might eventually get temporarily blocked by Facebook. Therefore, you need to pace the number of individuals who you wish to invite at a time. However, if you get temporarily blocked, Facebook will still send notifications to invite more people. In such cases, you won’t be able to invite anyone anymore. You can wait a day or two before inviting more people. Keep in mind that it is better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.
3. Create Viral Content
People should share memes, funny videos, relatable quotes, and more on their pages as it can attract many audiences. They should also tag their friends in the post, which helps in increasing social media engagement. It also increases social reach. If you have a Facebook page, you should regularly create content using your products or services. If you need the artistic chops to create your viral content, you can always share viral niche content with your audience. However, be sure to always give credit to the creator.
4. Host a Giveaway
Giveaways are a great way to increase Facebook likes on your post or page. You can host a giveaway on your website using different tools. People can share about the giveaway to Facebook groups or forums, giveaway websites, and of course, on their Facebook page. By making one of the ways to enter ‘visit Facebook page’, you will be more likely to increase your Facebook followers.
For people who share giveaways on their page, it’s likely their Facebook followers will see it. In addition, they may share the giveaway post with their friends, family members, and more which can also help increase Facebook followers. Once they have it all set up, they should not limit themselves to Facebook. Instead, they must share it on every social and marketing channel they have.
5. Add a Facebook Likes Pop-Up
Some online businesses usually ask for emails upon exit intent. However, if your main objective is to increase posts or page likes instead of subscribers, you can create a like pop-up. You can use some popular pop-up tool that allows you to gain new leads and can be repurposed to fuel likes.
You can also select to set a timer so that the pop-up appears after a person has been on your website for a certain number of seconds. You should always avoid adding many pop-ups to your website. The audience may exit faster as multiple pop-ups can be overwhelming on mobile devices. So if you add a like pop-up to your website, ensure it is the only one.
6. Try Out Facebook Live
One of the most viral videos on Facebook is the Live videos. People who have been building a niche store might provide more information about general niche tips in their Facebook Live. However, if they have added any new item recently in their store, they may show the first look of their products on Facebook Live.
Individuals can increase their Facebook followers by letting their existing followers and customers know they will do a live session every Saturday. All Facebook Live videos get shown on the Facebook Live Map, so the more viewers on your livestream, the higher you will show up on the feed. This strategy can get you a lot of likes on your page or post.
7. Partner with an Influencer
One of the easiest ways to get more followers on Facebook posts or pages is by doing influencer partnerships. You can partner with niche fan pages. You can learn those pages for a niche that just shares excellent products or superb articles about a niche. They are all over Facebook. And they usually amass huge audiences. They are generally cheaper than an influencer. That strategy works well if you are on a super tight budget. However, if you want to partner with an authentic influencer, you can also find influencers in your niche.
People can search for the bloggers in their niche over the internet. For instance, if you are looking for a fashion blogger, then you can go through their fan pages. Then, you can reach them and ask about the rates they charge. If potential influencers are up for collaborating, you will send them a sample product to model. When they share the post, you can ask them to tag your page in their post. That way, people interested in your product will be likely to follow you or like your page.
8. Get Tagged by Other Facebook Pages
Getting organic shout-outs from more extensive Facebook pages can help you get more Facebook page likes or post likes. To get a shout-out, you can find brands that regularly feature their customers or other non-competing businesses on social media sites. Then pick the brands that have a similar audience to you or one that’s at least somewhat related. For instance, if you sell watches, you might post a picture of your watch with another brand’s sunglasses, tagging the brand in the photo. This could coax them into sharing your post with their audience, who might like your Facebook post or page.
9. Create More Video Content
People should create more video content for their Facebook as it usually gets more engagement than the text-based posts or pictures. As a result, more people will view their content. The more viewers they get, the higher the chance their potential new Facebook followers will find the content to like their post or page.
The secret to getting a new audience to like the post or page isn’t always about building an audience but also about building the brand. By creating good content in a popular format can help by building a more substantial following. So, to increase Facebook likes, people must step up their video content strategy.
10. Engage with Your Community
Some of the biggest ecommerce brands need to engage with their customers. That gives even the smallest retailer a substantial competitive advantage. However, engaging with your community isn’t only about customer service, like responding to questions about delivery times. It is also about building relationships.
There could not be a better method to do this than by being a little playful or responding in a way where customers feel they are connecting with their buddies. You can also join different Facebook groups relevant to your field and contribute to the discussions.
11. Get Tagged by Customers
After a product has been delivered to your customer, send an email (if they accept marketing) and ask them to tag you when they post their photos. People often share their products on social media, and getting tagged by customers can help you get more Facebook audiences who may like their page or post. This way, people can drive more sales. Of course, the audience pull will be more minor, but this word-of-mouth marketing is more impactful since it is authentic.
12. Offer a Coupon for Liking Your Facebook Page
The whole point of getting more likes on Facebook pages or posts is to get sales. With the help of different apps, you can offer customers a coupon if they like your page. By following this strategy, you can gain some new potential audience, and the customers will also be able to redeem the coupon to get a discount on their purchase. People can try the app, which is perfect for those who are looking to gain social proof on their Facebook page or post and maybe score a couple of benefits too.
Why are likes important on Facebook pages or posts?
Facebook page likes are essential as they help contribute to which posts Facebook’s algorithm pushes to the topmost of the users’ feed. The algorithm is basically the black box of maths which orders the posts. There are multiple factors which go inside the box, and a user’s feed comes out. The algorithm and Facebook page like to have a long history together. In fact, the very first feed algorithm was based only on likes. However, the details of the current Facebook feed algorithm remain a secret. In this algorithm, likes are essential as they are also a part of your post or page that every individual can see.
Almost all the factors in Facebook’s algorithm are invisible to users; however, likes are different, thus always visible. As it can be seen by everyone, likes give a clear view of the social proof to influence the audience. Therefore, likes play a crucial part in getting new users to engage with Facebook content. Social proof is considered as a way through which people tend to do what other people are doing when what they have to do needs to be confirmed or they are unsure.
For instance, if an individual is standing next to a cliff, they might hesitate to jump off. However, when they see their friends jumping off, they will be more likely to try it themself. User engagement works in a similar way. Facebook posts or page likes to prove that others have already engaged with a particular page/post. When others see this, they are more likely to do the same.
The Bottom Line
Facebook is one of the most popular social platforms. All the users can translate into huge growth opportunities if you play your cards right. People can get more Facebook likes on their page or post and can keep smashing their goals. Individuals can also buy likes, followers, reviews, and more for social media platforms from FB Post Likes as they provide 100% natural and genuine service.