Are you wondering how to grow your Instagram account?
With over 1 billion monthly users, visually creative accounts, and an ultra-smart algorithm, Instagram is the place to be if you want to amplify your account’s reach and boost its following. The process of growing your Instagram account may not be as easy as it used to be. However, there are some sure-shot techniques for gaining more followers and making your account stand out on Instagram. Today, users need to look deep into their performance metrics, while tracking their saves, comments, shares, Instagram Story views, etc. to figure out how their account is performing.
Luckily, we’re offering you the different ways you can take your Instagram strategy to the next level and grow your followers in 2021. So, follow through to understand how to implement them.
- Optimize Your Profile
A recent announcement from Instagram states that English-speaking users in 6 countries will now be able to search Instagram using keywords. In the past, if users searched for DIY hacks, the accounts or the hashtag with the words ‘DIY hacks’ in their username would pop up in the search results. A big game-changer for users, posts with names, captions, or bios that feature DIY hacks would now show up in the search results, even if the hashtag isn’t in the post. A majorly under-utilized Instagram hack, optimizing your Instagram account could do wonders for your following.
- Utilize Instagram Reels
If you’re not using Instagram Reels, you could possibly be missing out on a huge opportunity for your account. Instagram Reels uses a proven, highly addictive formula to attract Instagram users. Its concept is modeled after the widely successful application, TikTok. It allows users to record 15 to 30-second clips set to music in any way that they please.
With Instagram opting to put Instagram Reels at the forefront of Instagram, this is a major push to have users browse reels from accounts they don’t necessarily follow. By sharing your Reel to both the ‘Explore Page’ and your feed, you can elevate your reach beyond your followers.
- Create Engaging, Shareable Content
One of the easiest ways to reach a larger group of users is by creating highly engaging, authentic content. The Instagram algorithm typically tends to favor posts that get a lot of engagement, thus when your posts are shared, it will likely bump the post up on others’ feed. These posts can then be shared by users on their Instagram Stories or through their DMs. Also, speaking about relatable things can help you forge a bond with your followers. So, whether it’s talking about professional struggles or discussing your mental health journey, followers can sense it when you’re being honest and open with them.