If the coronavirus pandemic has proven anything, it’s that businesses are heavily reliant upon social media to ensure their survival. Looking into 2021, where it’s expected that the pandemic’s ripple effects will still be felt in the global economy, it’s now more urgent than ever to take the appropriate steps of social media for business. This way, whether your clients are happy or just generally use social media to find out new deals and stay connected with their favorite businesses, you have to be ready to both entertain and attract them through the digital channels at your disposal.
Here are some impressive social media facts you need to know regarding social media prevalence and use as you enter 2021:
- 3.5 billion people, almost close to half the Earth’s population, use social media every day
- People spend an average of 3 hours a day on social media and messaging apps
- 54% of social media users research products while browsing
Now, we know you may ask: how social media helps business?
- Increases awareness at no or low cost
- Allows for broad-reaching advertising to new and existing customers
- Helps you keep an open line of communication with your clientele
- Can help you set up and promote events and activations more efficiently
In this article, we’re going to give you some useful social media business tips that will help you develop an efficient plan to put you right on track to reach your business goals in the challenging year that lays ahead. Don’t worry: even if you have a basic understanding of how social media works, you won’t have a hard time applying what we’re going to suggest below. So, are you ready? Read on, and let’s get started!
1. Let your voice come through
Here’s your chance to shine. Social media can help bring out aspects of your personality or business that your customers may not have seen, otherwise had the opportunity to witness. Be open, be daring, and, above all, stand for what you believe in: you’re more likely to attract lifelong supporters by promoting and supporting your business values rather than creating a polished and cold façade. So, keep this in mind and use it as your compass to help you navigate marketing in the digital sphere. Strike a balance between providing value and promoting your business. Posting the occasional product photos with attractive packaging is a must, but your social media page shouldn’t only be about that. Create posts, videos, infographics, and content that inform, educate, entertain, and engage your audience. Establish the reputation of your brand by becoming an authority in your field.
2. Evaluate which platforms work for you
Social media changes every day, and new platforms can prove highly beneficial to marketing your business. For example, you may have heard of TikTok, a video-focused social media platform that has taken the online world by storm. Don’t be afraid to test out emerging platforms and feel how they may fit with your goals.
3. Streamline your posting
It’s understandable that you may have little time to post on social media when you spend most of your waking hours running a small business. It’s also likely that you’re not in a position where you can afford social media help and that you have to take on the tasks associated with maintaining your business social media accounts yourself. What will help ease your stress of managing your social media is having a posting schedule. Find what works best for you and think of investing in a post scheduling platform to ease the burden!
4. Analyze your competitors
It’s always good to keep an eye on what your main competitors are doing on social media. We’re not talking about copying their contents and strategies outright but rather evaluating what’s working for them; what resonates with your shared audience, and where you can improve their lack of activity to differentiate yourself. Bear in mind that you are a different business entity, and that should always, always come out to your audience.
5. Use social media to offer exceptional customer service
With more business activity and customer interaction being transferred in the digital world, you get the chance to interact with your audience in a more direct and even meaningful way through social media. Don’t let this opportunity go to waste, and make sure you keep your customers happy and engaged with you. Set up automated response messages on messaging platforms and promptly follow up with any questions your customers may have. Offer personalized discounts and take advantage of the fact that you can offer deals regularly to loyal customers. Customer service is the alpha and the omega of any business, so never forget that when interacting with your customers, even with the digital barrier between you.
Having read through our article, you must, by now, understand what a powerful tool social media can be towards helping you effectively market your small business in 2021. While there may be challenges ahead, they should not keep you from taking advantage of these amazing marketing tools. Make sure to keep up with the ever-changing social media guidelines, as well as with any emerging trends, and you’ll undoubtedly reap the rewards of your efforts.
Let us know in the comments: do you use social media to market your small business? What are your social media marketing plans for 2021?
Ellen Royce is an experienced marketer, copywriter, and entrepreneur. Having started several small businesses online, she knows the importance of effective content marketing in building companies. Helen also always reminds how important the so-called new slots are in your company.