With more than two billion users globally, YouTube is an excellent platform for businesses regardless of type and sector. Fitness enterprises can leverage YouTube to reach a broad audience, engage with customers and prospects, boost brand awareness, and generate leads and sales. Since most people prefer to watch fitness videos to reading an article, YouTube has immense potential for these businesses. Read on to learn how to use YouTube to grow your fitness business and earn a competitive edge in the burgeoning fitness industry.
Create a YouTube Channel
Setting up a YouTube account for your fitness business is easy and free. The essential requirement is a Google account and following an easy step-by-step guide. It is best practice to use your brand account rather than your personal Google account to promote legitimacy.
While widely overlooked, your channel’s description is fundamental. Give your followers a concise and exciting overview of your fitness business, vision, and what your brand represents. Remember to include your contact details, official website, and social media accounts. Write your website address in full, say southsidefitness.com.au, and ensure it is correct and operational.
Identify Target Audience
While health and fitness are important to everyone, you can’t create video content that appeals to everyone. Having a target audience and developing videos that meet their fitness needs is advisable. Your target audience comprises persons likely to watch your videos and subscribe to your channel today and in the future.
Stay-at-home mums, elderly folks, remote workers, pregnant women, weight-loss enthusiasts, busy office-goers, and people with gymtimidation are good targets for your fitness business. Create videos that address their challenges and pain points and offer solutions to problems for optimal engagement and returns.
Plan Your Channel’s Content
YouTube is a hub for unique and engaging fitness content. According to the Think with Google survey, 79% of sports enthusiasts affirm that YouTube has unique fitness content you can’t find elsewhere. Therefore, plan to create explicit, engaging, helpful, and aesthetically and sonically appealing videos for your channel.
You can opt for videos on workouts, exercise techniques, fitness and diet education, which weights and dumbells are good to use, fitness challenges, Q&As, and brand storytelling. If you need clarification on the videos to create, check what other fitness businesses and vloggers are doing for inspiration. Also, develop a schedule for video creation to aid in content planning and filming logistics.
Video Variety
When it comes to YouTube videos, variety is king. With hundreds if not thousands of fitness businesses on the platform, you must have a differentiating factor, and content variety is an excellent place to start. Ensure your business channel covers all aspects of fitness to position yourself as an authority in the industry and an inspiration for enthusiasts. You can create videos on nutrition tips, sleep routines, brand history, and the story behind your motivation.
Apart from the usual workout videos, consider user-generated content. You can feature a client’s journey to fitness –what worked, what didn’t, challenges, and success mantras. Also, think outside the box and interview health experts like nutritionists, physiotherapists, and other physical trainers.
Engage With Audience
Like in other social media channels, viewer engagement is critical on YouTube. Engaging with viewers gives insights into the videos your viewers like and dislike and what more they would like. Typically, viewers engage with content creators using Thumbs Up (like), Thumbs Down (dislike), share, subscribe, comments, live chat, and bell icon for new video alerts. Request your viewers to like videos they enjoyed watching, leave comments on topics they would like to feature, and share videos with friends.
Notably, ask your viewers to subscribe to your channel. The more your subscribers, the more your fitness business can earn from different revenue streams, and the more your channel gets a reputation as a credible brand. You can also boost viewer engagement using giveaways, fitness contests, and Q&As. Remember to track YouTube analytics to determine the videos winning with your audience and optimize future content.
Promote Videos
Creating valuable and relevant videos is useless if no one sees them. Therefore, develop ways to promote your videos. You can use your social media accounts or include links in newsletters and business emails. In addition, fitness businesses can partner with other YouTubers to increase reach and exposure.
Monetizing Your Channel
The main reason YouTube is popular among businesses is its ability to make money. Your fitness YouTube channel can earn money in several ways. First, you can monetize your channel once you meet certain channel milestones –a specific number of subscribers and hours of watching. Create a Google AdSense account and earn money from ads.
Second, develop a channel membership whereby members incur a monthly cost to access certain paid content. Third, you can feature sponsored content on your channel. Fitness-related brands pay you to market their offerings.
YouTube can build your business significantly by increasing online visibility, enhancing brand authority, and increasing competitiveness in the dynamic fitness sector. It can also help you engage with viewers, increase sales, and generate income from affiliate marketing and membership fees. Learn what is channel partner marketing and how it can help with the success of a business. A successful YouTube channel is a byproduct of adequate planning, relentless effort, and unwavering commitment.