5 Effective Web Design Tips to Improve Your Bounce Rate

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5 Effective Web Design Tips to Improve Your Bounce Rate

Bounce rate is not something that any website administrator would like to hear about. The higher it is, the bigger the damage is being done to the website’s ranking on the search engines. It is not really a stretch to state that a high bounce rate can be disastrous for a website. Regardless of how SEO friendly website one has and the premium tools they utilize, the brand is in big trouble if the bounce is higher than what one might consider optimal.

One of the most common reasons for the higher than average bounce rate is poor website design or other design issues. Such a small thing can make a huge difference in the website’s overall strategy and ability to attract and, more importantly, maintain visitors to the webpage. Here are some effective web design tips that will certainly improve a website’s bounce rate. But first, take a look at the following infographic:

Infographic by Straight North

1. Declutter the Site Immediately for a Faster Load Time

Do you know what is the number one reason for visitors simply leaving the site without any meaningful interaction? It is its sub-optimal loading site. No one likes to wait for more than a couple of seconds for a webpage to load. The higher the loading time, the more likely one is to simply close the tab and switch to a competitor for the same product or service. According to the latest data surveys, any website that takes longer than three seconds to load is bound to rapidly lose its visitors.

The solution? Declutter the site immediately. It is pretty simple; the more data-heavy file you have on the website, the longer it would take to load for a new customer. It is not an issue for existing users as they would already have a cached file. So, decluttering the site is of primary importance. Here’s how you can go about doing that.

  • Truncate image files to save bandwidth
  • Remove inactive and unnecessary plugins
  • Minify the website’s code
  • Opt for a web hosting that guarantees faster loading time

2. Optimize the Site, Especially for Conversations

Users want the information given to them in plain and simple terms. When one searches for a website, they naturally have a question in mind in their mind. How can I book that service, or what is the benefit of this product, etc.? Since their questions are of conversational nature, why can’t your answers be the same? If one optimizes their websites for conversation, they will attract more visitors to their platform. This, in addition to the seamless navigation, can quickly boost a website’s performance.

Not sure how to address your customers’ need for conversation? Tap the services of any of the top 5 web design companies and let them guide you.

3. Include Social Buttons

Sharing is caring, a quote everyone has heard of. Folks do not hesitate to share something among their friends and online community if they find it interesting. And what if sharing that ‘something’ is not just completely free of cost but also hassle-free, then why would one even think for a second more? Placing social media share buttons icons on the web page and especially with the blogs and products listed on the site can bore fruitful results for the site administrator. And since many of the social media plugins are entirely free of cost, one does not even have to invest anything other than their time in optimizing the site.

4. Select a Font, and It Better be from the Sans Serif Family

Naturally, you would have a preference when it comes to the fonts you want to use on your site. Or it is possible that you prefer to experiment and find a font that is more suited to your brand image. But it would be helpful if you only focus on the Sans Serif family. Sans Serif fonts not only look great, but they also improve the readability of the site. If the visitor can quickly comprehend the content on the site, the lower their bounce rate would be.

5. Add an FAQ Section

As we have already mentioned earlier, it is common for folks to have different sets of questions when they search for something online. The easiest way a business can also the most frequently asked questions is by having an FAQ page, or even FAQ sections on every page that would encourage readers to give the webpage a thorough read, reducing the bounce rate of the site. You can hire experts like Web Design Caerphilly to simply add one for you.

All of these might be simple enough tips, but if used appropriately can result in significant improvements in the site’s bounce rate.

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