If you are running an online business, or simply a blogger, then you must be now the importance of email marketing. Email marketing is more powerful than social media as there is no risk on algorithm change. However, collecting email addresses is never an easy task. Your content must be interesting to win the consumers’s (or readers’s) heart.
Mailchimp is the common tool used by many online business owners to manage email marketing campaign. The tool allows us to collect and send bulk messages to our subscribers. The only (and important) problem about this tool its high price.
Free version of Mailchimp is limited to just 2,000 subscribers with 12,000 emails per month. That’s why many users try to look for another alternatives. This article will show you the 5 best email marketing tools to replace Mailchimp.
Why email marketing?
As mentioned above, email marketing is more powerful than social media marketing as we don’t have to worry about algorithm change. As we know, social media algorithm (especially Facebook) often be changed with unclear purpose. By now, the organic reach of Facebook Fanpage is below 2%. So, once again, email marketing is much better than social media in the term of driving traffic.
Back to Mailchimp alternative. Below are the top 5 email marketing services that you can consider to replace Mailchimp if you think that its price is too expensive.
MailGet is one of the best resource to collect subscribers with lower price. You can have up to 10,000 subscribers with this tool for only $29. They also offer plans for $49 and $79 for up to 50,000 and 100,000 subscribers, respectively, as well as a gazillion plans for millions of subscribers and more.
Just like other email marketing provider, MailGet also offers a lot of features to allow us work with email addresses that we collected. Including email builder, list management and segmentation, auto-responders, email drip feeding, scheduling and preview, and lots of tracking and analytics features.
MailerLite is a great choice if you want to send email to your subscribers more frequently in a month as it offers you unlimited emails. The minor side is that its free plan only allows you to collect 1,000 subscribers. If you want to send emails to more subscribers you can pay $10 a month for 2,500 subscribers, $20 for 2,501–5,000 subscribers, $35 for 5,001–10,000, etc.
SendinBlue is the best choice if you want to collect subscribers as much as you want. This email marketing service doesn’t limits you. The only limitation (on free plan) is on the number of emails you sent. Unfortunately, the free plan of SendinBlue comes with very limited features. In order to get the most out of this email marketing service you can register for paid plan starting from $7.37 a month.
This email marketing service is more suitable for those wanting to send more emails rather than collecting subscribers. Starting from $19 per month, you can send unlimited emails to your subscribers. But, the number of subscribers are limited to only 500. If you want to collect more subscribers you have to pay more. Aweber has nearly all features just like Mailchimp has.
5. Zoho Campaigns
Basically, the price offered by Zoho Campaigns is not too cheap. However, this email service comes with different approach, pay-as-you-use plan. This plan allows you to pay for emails only when you need to send them rather than pay a fixed monthly fee.