For business owners, online presence has become a necessity to keep up with the competition. But what are the most important factors that influence consumer decisions? Let’s imagine that you have your own online store, invest hundreds of dollars in paid ads but have a poor outcome. And when you go to your website, you see that no user will wait until it loads to make a purchase.
In this article, we share tips to optimize your website performance and boost user experience. First, all of them should be considered while building your software product. To avoid troubles when the website is already running, you need to choose a software and website development company that uses the best optimization practices.
1. Minimizing HTTP Requests
Check the time needed to load HTTP requests via Developer Tools on Google Chrome. At the bottom of the left corner, you can see how many requests are on your website and how much time each of them takes. Find out which of them are unnecessary and leave only the crucial ones. Reducing them may not bring immediate outcomes, but they will bring huge results in the long run combined with the following steps.
2. Consider Different Hosting Options
People often choose the most affordable hosting options, but it’s not an optimal choice for the performance of your website. For higher loading speeds, you need to change the hosting provider to the one havinп the closest location to yours. You can select from VPS (Virtual Private Server), shared, or dedicated hosting. Shared is the most fairly priced, but it means sharing resources with her sites. It significantly impacts performance and hence doesn’t fit websites with huge traffic. Dedicated hosting is the most pricey option but it offers the speediest loading times for a large number of users.
3. Compress Images and Files
And now it’s time to dive into HTML, CSS, and JS. If you can’t cope with it by yourself, you need to find help from experienced software developers. Image and file load takes a lion’s share of overall page load time. It is essential to reduce the size and number of files until it affects the website interface and usability. Reducing the file size means removing nonessential spacers, line breaks, and indentation. We also recommend contacting qualified web designers with in-depth knowledge. Pay attention to CSS styles and make sure they are not redundant. When it comes to images, there are a few formats to choose from:
- JPEG – color-rich, but have a big size, so you need to compress them and adjust the quality
- PNG – high-quality images but their size is also bigger
- WebP – this format is much smaller than the previous, but it’s not universal when it comes to colors and quality.
4. SEO (Eearch Engine Optimization)
All the points we’ve discussed above refer to SEO. It is used not only to rank high on search engines with the use of keywords. SEO helps deliver an enhanced user experience and simplify interactions with your website. Speed is a critical factor that influences visibility in search engines. It focuses on a simple interface, relevant content, and user-friendly navigation between the pages. There are lots of website optimization tools related to SEO. They can help you understand your visitors and adjust your pages to their preferences.
5. Reduce the Number of Plugins
This pertains to WordPress websites that use plugins. They are so easy to use and add, so that you may end up with way more than you need. This can lead to multiple issues including slow load time. Find out what plugins perform the same functions and remove the unnecessary ones.
6. Minimize TTFB
The time to first byte (TTFB) means the amount of time\before a browser gets the first byte of data from the server. 200tbs are recommended by Google. You can see this metric in Developer Tools in Google Chrome. There are 3 processes taking place between sending an initial request and loading the first byte:
- DNS lookup
- Server processing
The response speed also depends on the Internet connection, type of page (static or dynamic). Dynamic pages take more time as they need to complete a dynamic file before responding.
Another crucial point is to monitor your performance constantly and make upgrades. Enhanced website performance is not the only outcome of these actions. You receive higher conversions, deeper scrolls, and a lower bounce rate. And as a bonus, your website ranks much higher on search engines. Special services that conduct regular audits will help you make the most out of your website performance. They notify you right away when you need to take action. We hope that our tips to optimize websites helped you attract more users and acheive your business goals.