If you are involved in the CBD oil industry in 2020, you already know about the tremendous potential the market provides. The industry is changing fast and growing even faster. With the right CBD brand, as CBDKyro tells us, there is the potential to get rich!
Before you start counting your money though, there are a few things you need to hit it big. First, you need to know all the benefits, sciences, industry projections, legal issues, and more associated with CBD oil. This piece from Daily CBD Mag can help with that.
Next, you need a killer website to market your products, be it products for consumption like CBD Gummies or product types. Your website will not only be where people go to find out about CBD oil in general and your product specifically, but it is also where you will likely make most of your sales. Since this is the case in the CBD oil industry, here are 5 tips on how to build an amazing CBD oil website.
1. Know Your Target Audience
The first thing you need to do before hatching your plan to know the cheapest way to make a website for CBD oil is a little bit of research. You need to figure out the 4 W’s for people who will be using your site. This is who, what, when, and where.
Who? You need to understand all the demographic information you can about your target consumer. Sure, everyone can use CBD oil but who are you targeting specifically? If you are looking to target the best general audience in the U.S. for example, you want to keep in mind that, according to a 2019 Gallup Poll, CBD oil is used most by people 18-29 and who live in the Western part of the country.
What? Yes, CBD oil is the best-selling CBD product but there are all sorts of CBD products that might resonate with your target audience. What product mix is best for your demographic? In addition to oil, you can sell tinctures, vape pens, lotions, balms or a wide range of edibles. Besides this, the use of cbd for dogs and cats is also preferred by many pet owners as it is considered quite safe for them than the other medicines.
When? This is all about what benefits your target audience wants from your best CBD oil. When do they use it? Before bed? After a workout? Every day to manage specific symptoms? This will help you inform what benefits to feature most on your site.
Where? People buy CBD oil from all over the world. Where do your customers come from? Knowing this will not only help you create a compelling website that speaks to your target audience, wherever they are, but also help you stay on the right sides of any local laws and increase the efficiency of the eCommerce side of your site (more on these 2 things in a bit).
2. Keep It On Brand
Once you know who you are selling and marketing to, you need to create a brand that speaks to that audience. Especially in a market as crowded as CBD oil, creating a compelling brand is of the utmost importance. Your brand image and voice should be clear and consistent throughout your marketing efforts but nowhere is it more important than on your website.
Your website is the first point of contact for most consumers with your company. That is why your website should quickly, easily, and concisely illustrate your brand from the moment it comes upon people’s browsers or mobile devices.
3. Make it User-Friendly
Speaking of browser or mobile devices, anyone with a website in 2020 should know the stats about how fickle people are when it comes to websites. If websites are not intuitive, user-friendly, and useful to the consumer, customers will click off your site and move on faster than you can say “CBD oil”.
The average visitor to a website spends about 15-seconds. The average mobile user will abandon a website completely if it takes more than 3-seconds to load. It is statistics like this that should illustrate the point that you have very little time to capture customers’ attention and hold it. If your site does not work perfectly and make sense to the user, you will lose a sale before you even have it.
4. Find an eCommerce Solution
While mainstream brick and mortar retailers are slowing coming around to the goldmine that is CBD, the majority of sales still come online. When you consider the fact that the biggest online retailer, Amazon, does not allow CBD sales, that means that most of these sales are coming directly from CBD companies’ websites. This makes the functionality and scope of your eCommerce platform so important.
There are a lot of eCommerce platforms you can use with your website. A lot of them are very good but there is certain to be one that is the best solution for your company. You need to account for things like user experience, compatibility, and ease of use on the back end. Picking the right eCommerce solution is key to CBD industry success.
5. Know the Laws
CBD resides in an interesting legal grey area in the United States and other places around the world. Depending on where your business is located and where you plan on doing business, you need to know the laws and how they differ from location to location.
While most CBD products are legal to produce almost everywhere in the U.S., it is not legal to buy or sell it across al 50 states. Knowing what the laws are and representing them properly on your website can be the difference between big profits for your company and big legal issues. Make sure all this is represented on your site.
Conclusion
A great website is incredibly important to all businesses but, in the CBD industry, it is even more so. By following these 5 tips, you will be able to create an amazing CBD oil website that will work for your company, your customers, and your bottom line. With your great website in place, you will be able to compete and hopefully dominate the CBD market. This will give you a leg up on the competition and a head start towards making the kind of money the CBD oil industry can provide.
You can also implement the tips above to other website types. For instance, if you want to create a website that offers dab pens for sale, you can also implement the tips above to market your site and build the branding.