With so many online software and tools to choose from, it’s becoming more difficult to pick the proper platform for your online business. After all, you don’t want to make the wrong choice, as that can lead to wasting your time, effort, and even money.

So if you’ve been online for a good amount of time, you’ve probably come across both the platforms called Kartra and WordPress. However, they offer much more than meets the eye.

Be sure to keep reading on as we talk about these tools along with the benefits that they come with.

Comparing Kartra And WordPress

Kartra is an online business building platform that focuses on creating landing pages and sales funnels. On the other hand, WordPress is a platform that was created to help people build out their websites.

While both of these tools seem pretty straight forward, they both offer a wide variety of benefits for your online business. Let’s take a look at those now, starting with Kartra.

Kartra Benefits

Most people think that Kartra is one of the most popular and easiest ways to create landing pages and sales funnels. Although there are many other ways to create sales funnels online, few of them offer the easy ability to build your online business with minimal effort.

When we talk about the benefits of Kartra, most people want to know what makes this software so special?

First, unlike a lot of online platforms that just sell you products, Kartra offers the opportunity to create your own profitable marketing funnels by using the simple core principles that drive sales. This is done by developing funnels that capture your visitor’s email address and then send them to a sales page where they can purchase a product from you.

Since this is a true, online-based sales funnel, you can also track your traffic statistics and know exactly which websites are sending you the most money – even if you don’t have a lot of sales experience!

Also, in addition to generating online income, this tool allows you to quickly set up a free blog or free website and instantly begin marketing with it. Ironically enough, this is something that both Kartra and WordPress currently offer. At the end of the day, Kartra also gives you plenty more marketing tools to choose from.

What sets this platform apart, however, is that it does not require any technical knowledge of web development or web programming. This is why it’s perfect for beginners since anyone can quickly and easily learn how to use this software builder. In fact, anyone can start profiting from Kartra without having any experience at all in digital marketing.

WordPress Benefits

There are quite a few reasons to use WordPress for your website. While many people still consider WordPress to be a bit of a niche platform, the fact of the matter is that WordPress is a powerful platform that is capable of providing you with all of the functionality you need to build professional websites.

One of the most compelling reasons to use WordPress is that it’s easy to use, simple to modify, and has a wide range of plugins to extend its functionality.

This last point is particularly important when it comes to SEO: there are literally hundreds of different plugins out there that allow you to manipulate various aspects of search engine optimization, such as the quality of your links and how often you publish new content.

One of the main reasons to use WordPress is that it integrates very well with social networking platforms such as Twitter, Facebook, and LinkedIn, which means that you can use these sites to promote your websites.

Your social media profiles will display in your main URL, and any links to your website which are clicked will open up in a new window.

One of the other most important WordPress benefits is that it comes with a fully-featured management system called WAMP. This system enables you to manage your WordPress installations with ease, allowing you to perform everything from install extra plugins to changing the design of your website and even reinstalling WordPress itself.

One of the most important WordPress benefits is the built-in SEO tool known as All in One SEO, which is a great way of improving both your visual and overall SEO performance on the major search engines. By using the built-in administration system, you can ensure that your websites are optimized for the search engines as well as for your target audience.

Conclusion

So which platform should you end up using? When it comes to both Kartra and WordPress, there are going to be specific uses for each of these platforms.

If you’re looking to create landing pages, sales funnels, and utilize advanced email marketing, then you’re going to want to use Kartra.

If you’re looking to just create a website, then you’re going to want to use WordPress.
I hope that this helps when it comes to choosing the best platform for your online business.