Email marketing is essential in the overall online marketing process. Unlike social media, email marketing has no dependency on the algorithm. Although the process might is a bit more complex and takes more effort, email marketing is way better for the long run. In WordPress, there are a bunch of email marketing plugins to help you to nurture email marketing more effectively.
Some WordPress themes such as Newspaper X, Jupiter X, and Monstroid2 have a default feature to integrate your WordPress site with services like Mailchimp and MailerLite, but you still required to manage newsletters and subscribers via the Mailchimp or MailerLite dashboard. The integration typically only allows you to install an email subscription form.
If you are looking for an all-in-one email marketing plugin where you can manage subscribers, send newsletters and monitor the campaigns via the WordPress dashboard, here are 6 plugins you can use.
Omnisend is a marketing automation platform built specifically for e-commerce which integrates perfectly with WordPress and WooCommerce. This omnichannel plugin allows you to manage your email marketing and create automation workflows, while adding in other great channels like SMS and push notifications.
While this might sound complicated to implement, Omnisend is quick and easy to use. Employing a drag and drop visual builder for all creatives, plus tons of customizable templates, you can get operational in a matter of minutes.
Omnisend also helps you build your email list by offering sign up forms, pop ups, landing pages, and more. Like with email, you can use Omnisend’s visual builder to create and customize your email capture forms, and update them to capture phone numbers for SMS too.
Omnisend offers a free plan for basic email marketing, and automation comes with their Standard plan, starting at just $16 per month. All Omnisend paid plans can be tried out for free for 14 days.
weMail is an email marketing plugin that allows you to manage subscribers and send newsletters via the WordPress dashboard. weMail is a relatively new plugin, developed by weDevs. weMail allows you to send newsletters via Amazon SES, SparkPost, Mailgun or your favorite SMTP provider (you can also use Gmail as an SMTP server).
The features offered by weMail are not much different from popular email marketing automation tools like Mailchimp and MailerLite. You can also manage subscribers and lists, create and monitor campaigns, manage forms, and so on. You can even add collaborators. To help you to create a decent email subscription form more easily, weMail supports integrations with Gravity Forms, WPForms, weForms, and several other form builder plugins. You can use weMail for free with the maximum subscribers of 3,000.
If you have no SMTP server and don’t want to be bothered to configure Gmail as an SMTP server, Sendinblue is a perfect option. With Sendinblue, you don’t need to configure the SMTP server yourself as Sendinblue features an email delivery service. Sendinblue itself is a popular enough email marketing tool, just like Mailchimp. Sendinblue offers a plugin for WordPress users. You can connect your Sendinblue account using an API key. Once connected, you can do everything you usually do via the Sendinblue dashboard, right from the WordPress dashboard. No need to back and forth between WordPress dashboard and Sendinblue dashboard anymore.
The Sendinblue WordPress plugin allows you to:
- Manage email subscription forms.
- Manage subscribers.
- Create new campaigns.
- Monitor the campaigns.
The Sendinblue WordPress plugin can be downloaded for free, while the Sendinblue service itself is freemium.
MailPoet is a feature-rich email marketing plugin for WordPress. Consider it Mailchimp or MailerLite, but built specifically for WordPress. With MailPoet, you don’t need to configure an SMTP server yourself. It comes with a built-in email delivery service although you can also use your own SMTP server if you have one. The overall features offered by MailPoet are not much different from the two first plugins above where you can manage email subscription forms, manage subscribers, and send newsletters.
Speaking of newsletter, MailPoet offers premade email newsletter templates to save you time in creating the email newsletter content. You can edit the template via MailPoet’s drag and drop editor. There are 4 main campaigns you can run using MailPoet:
- Newsletter: The free version allows you to choose about 46 newsletter templates.
- Welcome email: To automatically send an email to a new subscriber.
- Latest post notifications: To automatically send an email to your subscribers about the newest content.
- WooCommerce: To automatically send an email notification when a new product is available.
MailPoet itself can be used for free with the maximum subscribers of 1,000. Above that, you need to upgrade to the pro version. The MailPoet plugin itself can be downloaded for free on the official plugin directory of WordPress.
Same as MailPoet, Newsletter also comes with a drag and drop newsletter composer to allow you to create a more appealing newsletter content to your subscribers. The newsletter composer allows you to add elements like call to action, image, heading, separator, blog posts, header, footer, and so on. However, Newsletter offers no built-in email delivery service. You need to use a third-party SMTP server. If you have no SMTP server, you can integrate Newsletter with Sendinblue, Mailjet, Mailgun or Amazon SES to get the email delivery service. It’s just, the integration feature is only available on the pro version.
Other features you will get from the pro version of Newsletter include integration with Google Analytics, integrations with popular form builder plugins, more elements on the newsletter composer, and so on. With the free version, you can manage subscribers and send newsletters. The free version also comes with a basic analytics feature. The Newsletter plugin can also be downloaded for free.
HubSpot is a popular enough online marketing tool. It also offers a WordPress plugin that allows you to manage your potential contacts right from the WordPress dashboard. The WordPress plugin of HubSpot also allows you to create an email subscription form. Unfortunately, the plugin doesn’t allow you to send emails from the WordPress dashboard. There is a menu to create an email but when you click the menu, you will be directed to the HubSpot dashboard. The HubSpot plugin for WordPress can be downloaded for free.
The bottom line
Tools like Mailchimp and MailerLite are there to allow you to manage email subscribers and newsletters, but sometimes — if you are a WordPress user — you want to run everything from the WordPress dashboard. The plugins above allow you to run email marketing right from the WordPress dashboard. Some plugins, such as MailPoet, are pretty easy to use as you don’t need to configure the SMTP server yourself. Whichever your choice, make sure that the offered features fit your needs.