You’ve built an incredible website on WordPress, but you’re not getting any engagement. It looks great, and you’re writing informative and engaging content. So, what’s the problem? Well, increasing traffic is far from straightforward, but there are a few key strategies you can implement to give it a boost.
By combining the following tactics, you can increase traffic from a variety of different sources and convert those visitors to loyal followers and customers.
1. Search Engine Optimisation
Implementing SEO is the best way to start driving organic and relevant traffic to your WordPress website. Google ranks content based on over 200 factors, but even some basic tweaks will deliver tremendous results.
It’s important to research keywords that are relevant to your brand or business and then include them in your content — both on the front end of your website, and the backend. Including these keywords throughout your content, in headings and descriptions, will help your website rank higher in search results. WordPress has some useful plugins like Yoast that can help you streamline the process.
2. Stay Active
To increase traffic to your WordPress website, it’s essential to stay active and not let your content fall stagnant. You want to remain relevant in the minds of your visitors by always posting relevant, updated content that keeps them engaged. On top of that, search engines will rank active sites much higher than those who are not regularly posting.
It will give your viewers a reason to keep coming back, as they will know you’ll always have something new and exciting to share.
3. Blogger Outreach
Blogger outreach is an incredible way to drive your target audience to your website from trusted sources. It involves connecting with other bloggers and online sources and having them share your website link within their content. The more reputable the site is, the more valuable Google will consider your link to be.
The visitors that do visit your website via a blog link will already trust your brand. Since another source has recommended them to it, they are more likely to engage. It can be hard to build relationships with other publications so it is worth outsourcing via a blogger outreach agency. They’ve already developed essential connections and you can gain way more benefits than trying to do it yourself.
4. Social Media
Your social media accounts are an invaluable tool for increasing traffic to your website. WordPress has various plugins like Social Snap, which allow you to share your content directly to your social media accounts. It’s also important that you can implement additional strategies like tagging and using hashtags on social media to get your content in front of your target audience.
You can also create an active community on social media and encourage them to share your content. Since sharing content is convenient and easy, your customers are more likely to take part.
5. Optimise Your Website Speed
A slow website is a recipe for disaster and will hugely deter any potential visitors. You’ll want all elements of your website to load quickly since people will get bored of waiting for things to load up. Beyond that, Google will rank your website based on the loading time.
WordPress has theme options that have speed optimisation, and it’s recommended to choose those over the fancy ones. Some other ways to speed up your site are to minimise your image sizes, delete any plugins that you aren’t using and make sure that gzip/Zlib compression is enabled.
It’s also a good idea to make sure your website is mobile-friendly since the majority of your visitors will view it on a mobile device.